June is going to be a busy month as it’s rammed full of events we’d love to attend. We won’t be attending them all but we’ll certainly be at UX Scotland 2014 so if you’re heading to that do let us know!
Lean UX Bootcamp
Wednesday 4th June 2014, 09:00 – 17:00
Edinburgh Training & Conference Centre , 16 St Mary Street Edinburgh , EH1 1SU.
£168 for BCS members, £198 for others (both including VAT).
For founders, product owners, scrum masters, developers and anyone else interested in Lean / Agile UX. This hands on workshop will demonstrate tried and tested techniques you can take back to your team and start using straight away to help you build products your customers want and will pay for.
A Digital Transition: A talk by DC Thomson’s head of digital, Kirsten Morrison
Wednesday June 4th, 2014 , 6:30 PM
University of Edinburgh Business School 29 Buccleuch Place , Edinburgh
Content marketing. Digital publishing. Call it what you will; some of the most exciting and successful marketing work being done today is the antithesis of the interruptive marketing of yore. It’s not for the faint-hearted but there’s little doubt that when it’s done well, it works.
Who better to explain the ups & downs and ins & outs of online publishing than a publishing company which is moving quickly into the digital arena. The majority of DC Thomson’s revenue is still from print but as this is a declining sector, digital platforms need to be developed and perform. Kirsten Morrison, Head of Digital, has created a strategy to implement digital content as well as clear and cross-promotional plans.
It promises to be a truly exciting and informative talk! Highly recommended!
UX Scotland Pre-Conference Workshops
‘Agile persona development’ – a half-day workshop with Adrian Howard
Wednesday 18th June, 2014, 9AM – 1:30PM.
Our Dynamic Earth, Edinburgh.
How do you get everybody in your company to understand who is using your product – especially if you’re not 100% certain yourself? You’ve got out of the building and talked to your customers, but how do you communicate what you learned when you get back?
Persona – research-based examples of the people who use your product – help teams understand customers and deliver the features that they really need.
This workshop shows you how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You’ll learn practical techniques for integrating persona with lean approaches to product strategy and development.
No Lean Startup or UX knowledge required. Just bring yourself
‘UX Interviewing Skills’ – a half-day tutorial with Adrian Howard
Wednesday 17th May 2014, 1PM – 5PM
Our Dynamic Earth, Edinburgh.
At its core, user experience (UX) work is about understanding the people who use our products and services. Good interviewing practices are essential to doing this well.
This workshop will show you how to interview people to discover their needs, desires, and pain points. In a series of mock interviews you’ll learn basic techniques, mistakes to avoid, and lightweight analysis and synthesis techniques that work well in the collaborative environments many UX practitioners work in.
After this workshop you will know:
- How effective interviewing is key to understanding the people who use our products.
- Advice on how to recruit the right people to interview.
- A series of interviewing tips such as reflection and use of silence.
- Common interviewing mistakes such as leading questions.
- The importance of separating observations, insights & solutions.
- How to quickly and cheaply analyse interview results with your team.
‘Designing the Search Experience’ – full day workshop with Tyler Tate
Wednesday 17th May 2014, 9AM – 5PM.
Our Dynamic Earth, Edinburgh
Search is not just a box and 10 blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. But in order to guide people along this journey, we must understand both the art and science of search.
This workshop weaves together the theories of information seeking with the practice of user interface design, providing a comprehensive guide to designing search.
As an added bonus, all workshop participants will receive a complimentary copy of Tyler’s book, “Designing the Search Experience”.
Participants will first learn about the concepts behind search, including:
- The psychology of users — such as their level of expertise, cognitive style, and learning style
- Models of information seeking and information needs — including how they’ve been shaped by theories such as information foraging and sensemaking
- The role of context — from task, to physical, social context
- After this conceptual investigation, participants will have a guided, hands-on opportunity to identify the spectrum of information needs their search applications should address.
Moving from theory to practice, we will then apply the concepts from Part 1 to the actual design of effective experiences. We will start by reviewing user interface patterns for:
- Entering the query — including the search box, as-you-type suggestions, advanced search, and non-textual input
- Search result layout — from lists and grids, to maps, augmented reality, and voice
- Result manipulation controls — such as pagination and sorting
- The ins-and-outs of faceted navigation
- Mobile and responsive design considerations
After considering these design patterns, participants will then have a chance to sketch their search user interfaces ideas for both desktop and mobile environments.
In summary, this workshop will enable you to create better search experiences by equipping you with both a well-rounded understanding of the theories of information seeking, and a sweeping survey of search user interface best practices.
UX Scotland Conference 2014
Thursday 19th – Friday 20th June, 09:00-17:00
Our Dynamic Earth, Edinburgh
from £390 http://uxscotland.net/tickets/
The conference for the UX, Service Design and Digital communities in Scotland and the North of England.
25+ sessions from experienced UX practitioners
- Inspiring keynotes
- Workshops, experience reports, case studies and tutorials
- Peer learning opportunities
- Social evening
Disruption in the Publishing Industry: Digital, Analytics & the Future
Friday, 20 June 2014 from 09:00 to 17:30 (BST)
Business School, University of Edinburgh
“Disruption in the Publishing Industry” is an annual conference held in the beautiful city of Edinburgh, Scotland.
We bring together people from across the publishing industry who would not normally meet. This melting pot of entrepreneurs, publishers, writers and other interested parties results in a fascinating day of discussion, ideas and stories!
The publishing industry is now changing faster than ever before due to internet services, digital publishing, data analytics, free blogging platforms and print on demand business models. How will this continue to evolve in the future? Will the erosion of traditional publishing methods continue and how will publishing develop? What are the growing entrepreneurial opportunities in this dynamic industry?
Product Tank 18
Tuesday, June 24, 2014, 6:30 PM to 9:00 PM
Only shown to members
ProductTank Edinburgh (#ProductTankEdi) is a monthly meetup to exchange ideas and experiences about product management.
Our events feature guest talks on designing and building great web and mobile products, including topics such as design, agile processes, business models, using metrics, user experience, and more.
We also always build in time for networking, and a good old-fashioned chin-wag over a beverage or a slice of pizza!
Our events are public, but we ask everyone to provide a little information about themselves when they register so that we can build a good community.
ProductTank Edinburgh is part of the larger ProductTank network, which maintains a great blog—we encourage you to get engaged by commenting on or writing new posts for http://www.mindtheproduct.com.
ProductTank Edinburgh is sponsored by Skyscanner.
Photo credit: Randy Heinitz