This article has to be shared and promoted. Written by the always inspiring Eric Reiss of The FatDUX Group, this is a must read if you are commissioning or project managing the development of a website.

This isn’t one of those usual top 10 lists you see doing the rounds. It’s a truly informative and useful primer that all small and medium sized businesses would benefit from reading prior to commissioning a new website.


It offers non-technical business leaders a concise yet powerful overview of what, and more importantly what not to, focus on if they want to give their website every chance of succeeding.

Here are the core headings:

  1. Don’t confuse your marketing with communication.
  2. Don’t view your website as a software development project.
  3. Don’t couple unrelated initiatives.
  4. Don’t be afraid to set measurable goals.
  5. Don’t confuse your needs with those of your visitors.
  6. Don’t view your website as a fixed term project.
  7. Don’t confuse print design with web design.
  8. Don’t let personal opinion cloud your focus.
  9. Don’t be afraid to ask stupid questions.
  10. Don’t hide in your office.

You can read the blog post or download a PDF to access the full article.

We will be circulating this article to all of our new clients as it effectively addresses a myriad of issues we often encounter.

So thank you Mr Reiss you really are a star!!!

FatDux Logo

François Roshdy

François is director of user experience at Border Crossing UX. He specialises in helping clients continuously improve the experiences they deliver.