Here’s our team’s round-up of the most useful links, resources and industry news we’ve bookmarked this week – May 26th – May 30th (2014).
User Experience
The intersection of UX, CX & corporate strategy: The holy grail for 21st century business? (Experentia)
Doing UX in an Agile World (Nielsen Norman Group)
The Challenges of Experiential Prototyping (ISSUU)
Groundbreaking UX: An Interview With Brennan Boblett (UX Magazine)
How to Psychologically Segment Customers By Persona Baiting (Get Elastic)
Interaction Design
Beware Horizontal Scrolling and Mimicking Swipe on Desktop (Nielsen Norman Group)
Responsive Mobile UI Split-Test: Icons or Text? (Adam McFarland)
What Does it Take to be a Mobile Designer Today? (UX Magazine)
User Research & Usability
Consumer survey of UK kitchens reveals poor food safety perceptions and behaviour in older people (Health Canal)
The Art of Guerilla Usability Testing (UX Booth)
Usability Checklist (Userium)
SaaS
Scalable Sales Models in SaaS – It Starts With Your Pricing! (KissMetrics)
SEO
How to Calculate the ROI of your SEO Campaign (QuickSprout)
How to Predict Google’s Algorithm Changes (QuickSprout)
Events
Lean UX Bootcamp (June 4th)
UX Scotland (June 19th – 20th)
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