Here’s our team’s round-up of the most useful links, resources and industry news we’ve bookmarked this week – July 14th – 18th (2014).
How to Use Persona Empathy Mapping (UX Magazine)
Low Findability and Discoverability: Four Testing Methods to Identify the Causes (Nielsen Norman Group)
Betting on the Ponies: non-Unicorn Investing (Reaction Wheel)
Market Opportunity/Analysis: How Big Is It Really? (Steve Blank)
Make Your Ideas Stick (SlideShare)
Return on Click Investment (Baymard Institute)
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