Here’s our team’s round-up of the most useful links, resources and industry news we’ve bookmarked this week – July 14th – 18th (2014).
User research
No More No Show: How to Make Sure your Research Participants Actually Show Up (Google Ventures)
How to Use Persona Empathy Mapping (UX Magazine)
Low Findability and Discoverability: Four Testing Methods to Identify the Causes (Nielsen Norman Group)
Conversions and Statistical Confidence – What Does it Mean? (KissMetrics)
Business
Betting on the Ponies: non-Unicorn Investing (Reaction Wheel)
There’s Only a Few Ways to Scale User Growth, and Here’s the List (Andrew Chen)
How Peak Design Recovers 12% of Abandoned Carts With Email Remarketing (KissMetrics)
Market Opportunity/Analysis: How Big Is It Really? (Steve Blank)
Design
Make Your Ideas Stick (SlideShare)
Return on Click Investment (Baymard Institute)
Design’s Fully-Baked Deliverables and Half-Baked Artifacts (UIE)
The ABCs of UX: The Diverse Disciplines – Part 1/3 (LinkedIn)
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