Our Bookmarks: July 14 – 18, 2014

Our Bookmarks: July 14 – 18, 2014

Our Bookmarks: July 14 – 18, 2014 1053 597 Border Crossing UX

Here’s our team’s round-up of the most useful links, resources and industry news we’ve bookmarked this week – July 14th – 18th (2014).

User research

No More No Show: How to Make Sure your Research Participants Actually Show Up (Google Ventures)

How to Use Persona Empathy Mapping (UX Magazine)

Low Findability and Discoverability: Four Testing Methods to Identify the Causes (Nielsen Norman Group)

Conversions and Statistical Confidence – What Does it Mean? (KissMetrics)



Betting on the Ponies: non-Unicorn Investing (Reaction Wheel)

There’s Only a Few Ways to Scale User Growth, and Here’s the List (Andrew Chen)

How Peak Design Recovers 12% of Abandoned Carts With Email Remarketing (KissMetrics)

Market Opportunity/Analysis: How Big Is It Really? (Steve Blank)



Make Your Ideas Stick (SlideShare)

Return on Click Investment (Baymard Institute)

Design’s Fully-Baked Deliverables and Half-Baked Artifacts (UIE)

The ABCs of UX: The Diverse Disciplines – Part 1/3 (LinkedIn)


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