User Research Links and Resources: August 2015

User Research Links and Resources: August 2015

User Research Links and Resources: August 2015 1147 651 Border Crossing UX

Here’s a round up of the user research resources we’ve come across and bookmarked recently.

On Surveys (UIE)

“The whole reason to bother going to the trouble of gathering information to inform decisions is that ultimately you want those decisions to lead to some sort of measurable success. But the most measurable data might not be the most valuable.”

Link to article

 

Finding “hard to find” customers for research (Google Ventures)

“Our team at Google Ventures meets with startups every week to advise CEOs, give design feedback, and answer pressing questions. We talk a lot about customer research — why it’s so important, and how to run research sprints. One objection is that it can be tough to find customers to interview, especially when they are busy professionals or experts. “

Link to article

 

How Iterative Testing Decreased Support Calls By 70% on Mozilla’s Support Website (Nielsen Norman Group)

“User research with data mining and paper prototyping quickly led to measurable success for one of the busiest support websites in the world.”

Link to article

 

Is your team using data to inform your customer journey maps? (UX Matters)

“Most people spend most of their time on Web sites and apps other than those our organizations have created, and we may not know much about what those experiences are really like. But did you know you can use easily accessible data to understand the broader experience.”

Link to article

 

What A/B Testing Taught Us About App Store Optimization (Smashing Magazine)

“Competition in the App Store is fierce, and if an indie app developer wants to get noticed, having an amazing product is no longer enough. As the number of mobile users grows, new apps pop up daily. To make yours a success, be strategic about how you design the “shop window” for your app — the app’s page. A/B testing and optimization of the icon, screenshots and video preview will give you a better chance of higher conversions, a higher volume of organic downloads and a better return on your investment in user acquisition.”

Link to article

 

What’s holding you back from doing UX Design remotely? (UX Matters)

“This article explores whether there really is something about UX design that might prevent our doing it well on a distributed team. Then, I’ll walk you through some practical steps for getting going with remote work. Finally, I’ll explore what UX-specific challenges exist with remote work.”

Link to article

 

Effective Remote Design (UIE)

“Remote design is already prevalent. The odds are you’ll have to design with a distributed team, if you haven’t already. The question is how you’ll handle it when you do. With a little forethought, remote design can be as productive as working in person.”

Link to article

 

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