Business & UX Strategy Links & Resources: March 2016 Round-up

Business & UX Strategy Links & Resources: March 2016 Round-up

Business & UX Strategy Links & Resources: March 2016 Round-up 1146 651 Border Crossing UX

Here’s our round up of the best business and UX strategy links we’ve bookmarked this March (2016).

Business & UX Strategy Links: March 2016

Unit of Value: A Framework for Scaling (Medium)

Jerry Chen shares his considerable knowledge on developing a go-to-market framework that succeeds. The pricing and packaging section is incredibly insightful, this really is a must read post.

Read the article on Medium

 

10x Not 10% (Google Ventures)

For more than a century, the Eastman Kodak Company dominated the photography market. From Hollywood, to the Apollo project, to family reunions, Kodak was there, recording our lives. At one point Kodak captured 90% of the film and 85% of the camera sales markets in the U.S. But by 2012, revenue plummeted, the company filed for bankruptcy and 50,000 jobs were lost. Reduced to a pile of patents, Kodak was irrelevant. Was Kodak taken by surprise? Did they not predict digital photography? Let’s look back and find out.

Read the article on Google Ventures

 

The Hunt for Product/Market Fit (Sachin Rekhi)

A fantastic presentation from Sachin Rekhi which details the framework he’s used to bring some much-needed discipline to the hunt for product/market fit.

Read the article

 

Developing a Customer Experience Vision (McKinsey & Company)

“To provide a distinctive experience for customers, an organization must unite around the goal of meeting their true needs. Done well, the effort can power a vast amount of innovation.”

Read the article on McKinsey & Company

 

This is how you design a lasting brand (First Round)

There’s no doubt rebrands aren’t easy. So the story behind ZenPayroll’s successful transformation into Gusto is well worth a read.

Read the article on First Round

 

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