Here’s our round up of the best business and UX strategy links we’ve bookmarked this March (2016).
Business & UX Strategy Links: March 2016
Unit of Value: A Framework for Scaling (Medium)
Jerry Chen shares his considerable knowledge on developing a go-to-market framework that succeeds. The pricing and packaging section is incredibly insightful, this really is a must read post.
10x Not 10% (Google Ventures)
For more than a century, the Eastman Kodak Company dominated the photography market. From Hollywood, to the Apollo project, to family reunions, Kodak was there, recording our lives. At one point Kodak captured 90% of the film and 85% of the camera sales markets in the U.S. But by 2012, revenue plummeted, the company filed for bankruptcy and 50,000 jobs were lost. Reduced to a pile of patents, Kodak was irrelevant. Was Kodak taken by surprise? Did they not predict digital photography? Let’s look back and find out.
The Hunt for Product/Market Fit (Sachin Rekhi)
A fantastic presentation from Sachin Rekhi which details the framework he’s used to bring some much-needed discipline to the hunt for product/market fit.
Developing a Customer Experience Vision (McKinsey & Company)
“To provide a distinctive experience for customers, an organization must unite around the goal of meeting their true needs. Done well, the effort can power a vast amount of innovation.”
This is how you design a lasting brand (First Round)
There’s no doubt rebrands aren’t easy. So the story behind ZenPayroll’s successful transformation into Gusto is well worth a read.
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