Business and UX Strategy Links: December 2015

Business and UX Strategy Links: December 2015

Business and UX Strategy Links: December 2015 1146 651 Border Crossing UX

Here’s our round up of the best business and UX strategy resources we’ve come across recently.

Making Companies Competitive By Expanding Design’s Role (Medium)

“In the last few years, companies like GE, Fidelity, Marriott, MasterCard, IBM, Paypal, Nasdaq, and Capital One have realized they can gain a competitive advantage by producing better downstream user experiences. They’re driving change in their industry by helping their customers’ organizations deliver better experiences in their own products and services.”

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Preparing Organizations to Become Design-Infused (UIE)

“It takes a long time to become a design-infused organization. Many have yet to make the transition. Some organizations are approaching it.“

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The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product (Andrew Chen)

Yet again Andrew Chen has written an awesome post that should be a must-read for anyone involved in product development. “For people who love to build product, when something’s not working, it’s tempting to simply build more product.”

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6 Mistakes that prevent UX teams from having boardroom influence (UserFocus)

“Dr Philip Hodgson shares 6 mistakes we’ve seen in UX teams that prevent them from having boardroom influence.”

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Ultra Contextual Design (UIE)

“The first step in creating a context-aware system is understanding the context for use. There are two levels for contextual understanding, the broad context for the user journey and the ultra-contextual aspects of each touchpoint within the journey.”

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5 Lessons from BuzzFeed and Uber on Building Closed-Loop Growth Systems (Percolate Industries)

“Learn how both companies use data to fuel product adoption and deliver customer value by creating powerful closed-loop feedback systems.”

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Objective-Based Design: A creative approach to solving any business challenge (Digital Telepathy)

“As a UX design company, we believe business objectives should be accomplished by reducing friction and creating simple, yet compelling, ways to improve the user experience. We’ve developed the Objective-Based Design (OBD) philosophy to deliver ongoing value to any project or business through iterative research, strategy and design. OBD is not just for designers—it’s a way of thinking that anyone can use—including you.”

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