Last Monday we were lucky to have a delegation from China visit the Creative Exchange which included representatives from the Beijing Municipal Commission of Commerce and the Zhong-Guan-Cun Digital Content Industries Association (DCIA). We were invited to a round table discussion with 6 other Edinburgh-based creative digital companies: SME Professional, MyDex, Elevate You, Dave Sapien Ltd/Me and the giants, Anarkik 3D and HeeHaw Digital.
The Zhong Guan Cun DCIA is one of the world’s largest professional trade bodies that represents creators and commissioners of digital technologies, publications, education, audio-visual and games. Based in Zhong-Guan-Cun, also known as China’s silicon valley, they represent over 300 companies, with a combined annual turnover of over £500 million per annum. As a non-profit organisation, their aim in coming to Edinburgh was to help their members identify potential collaboration partners, new markets and to help grow their businesses. Hence it was a fabulous opportunity to meet their representative Mme Yunfei Ma and find out more about the organisation.
The morning kicked-off with Iyke Ikeguwuonu from Edinburgh Council, who showed a wonderful video showcasing the creative digital industries in Edinburgh. This presentation really highlighted how lucky we are to work in such a vibrant city that is so supportive of the creative industries.
Next we had a short talk from all of the Edinburgh delegates who explained what their businesses did and what sort of opportunities they would be interested in collaborating with the team from China. It was great to hear from a wide range of different companies and what struck me was how diverse the creative, digital companies we have in Edinburgh are. As each delegate’s company was focused on solving different problems that made people’s lives easier.
Then it was the turn of the Chinese delegation where we first heard from Mme Yuhua Cheng, the Deputy Director General of Beijing Municipal Commission of Commerce. She told us about the local economy in Beijing (hard to beat with a GDP of $1,000,000,000 and 48 of the Worlds top 500 Fortune companies based there). Once we had a better understanding of the region Mme Cheng invited us all to attend the China Beijing International fair for Trade in Services, an annual event at the end of May/beginning of June. This is the largest trade fair of its kind in the world and covers all 12 of the sectors of trade defined by the World Trade Organisation. Definitely one to look into if you are thinking of global trade fairs next year!
But it was really Mme Ma who stole the show at the event, sharing her vast insights in digital technology in China and detailing the opportunities for collaboration with Scottish companies. Digital content is one of the fastest growing sectors in China which they expect to reach a GDP of $3.8 billion by 2015. Combined with over 95 million internet users in China it is a market that no-one can afford to ignore. I love that the DCIA members are looking to collaborate with partners around the World so that we can all share our local expertise and start to build truly compelling, global offerings. With language and lack of information on local markets being the biggest issue facing the DCIA at the moment there is truly an opportunity to work together and share knowledge.
Having been truly inspired by the event I am really excited about the prospect of working with the DCIA members to help them provide their customers with the best user experience possible. If you’d like to learn more about the delegation or the opportunities available to Scottish digital companies please feel free to get in touch.