We solve complex business problems and design challenges.
- All Work
Commercialise heritage and expertise
Border Crossing UX was engaged to identify how best to develop a consultancy business around its reputation and expertise. We collaborated with in-house stakeholders to define a services blueprint and a set of value propositions for a range of services that were focussed on the needs of specific international markets. These were then translated into localised sales and marketing assets.
Transform perception across channels
Following the development of a revised brand strategy, Border Crossing UX was engaged to address issues with the proposed brand identity and define how this should be applied across channels and touch points. This resulted in the development of a cross-channel design system and a library of template assets that ensured the revised identity was applied consistently, and efficiently, across all required applications.
Make a key investment decision
Border Crossing UX was engaged to develop an objective business case that would empower senior decision-makers to make an informed decision. A series of stakeholder interviews was supplemented by research into direct and indirect competitors. This enabled us to validate in-house assumptions, identify key priorities, and define a robust business case that facilitated a rapid decision making process on a key investment.
Optimise the presentation of complex information
We apply our information and graphic design expertise to ensure any complex technical information produced is on-brand, engaging, and clearly communicates the added value CGI provides their clients.
Prototype and test a range of concepts
Border Crossing UX was engaged to provide the specialist user research, information architecture, and interaction design resources needed to rapidly prototype and test a series of new concepts. This enabled the product development team to focus on the concepts that had the most traction and launch earlier than anticipated.
Respond to disruptive market entrants
Border Crossing UX was engaged to conduct an in-depth analysis of key competitors. This was focussed on trying to understand how technology and resourcing decisions were likely to impact operational capabilities and organisational agility. Key findings were then translated into Board recommendations that informed revisions to strategic plans and operational investments.
Optimise a new interaction pattern
Border Crossing UX was engaged to collaborate with an in-house product team whilst they experimented with designing a new set of interaction patterns to complement their physical product. Due to the novelty of the interface and the complexity of the data that would be displayed on it, extensive prototyping and testing was conducted prior to launch. This ensured the innovative nature of the product did not result in a confusing first-use experience.
Establish a competitive advantage
Border Crossing UX was engaged to benchmark competitors and identify how best to reposition this spin-out. An extensive research process informed the development of a new approach to target market segmentation and the development of a long-term user experience roadmap that was focussed on establishing a competitive advantage by empowering key target market segments to self-serve. Transformed sales and customer service capabilities have been launched alongside a revised set of product-specific value propositions. These clearly articulate key points of difference and a simplified sales experience now evidences a key competitive advantage.
Radically improve reach and conversions
Following an audit of the “current state” we collaborated with Marketing, Sales, Customer Service, and Underwriting departments to optimise key user journeys and transactional processes. Once the future state was defined, we supported in-house departments and external suppliers to implement and enhance the proposed changes as part of a 2-year transformation programme.
Inspire the Districts of Creativity
We collaborated with the Scottish Government to design, facilitate, and coordinate a series of workshops. With over 50 delegates from around the World, we used serious play, mindfulness, and gamification techniques to help build lasting relationships within the group, and improve communication going forwards.
Turn a complex process into a business
We helped CubaCasa design, deliver, and optimise an innovative digital solution that complied with stringent domestic regulations yet enabled instant online bookings from across the Globe. The business has gone from strength to strength and now showcases the largest catalogue of casas available online.
Optimise a business-critical purchasing process
We were engaged to explore if, and how, digital touch-points could be optimised to improve this journey. As this involved a diverse range of user types, extensive primary research was required. Key insights from on-street interviews informed a collaborative design process with a range of stakeholders. This resulted in the definition of short-term optimisation tactics and a roadmap that clearly detailed how key online processes could be transformed over the long-term.
Optimise services for micro-businesses
We translated key insights into representative personas that clearly detailed how a diverse range of micro-businesses were likely to think, feel and do during the client lifecycle. We then collaborated with staff to roadmap improvements that would ensure Business Gateway services were as relevant and useful as possible to micro-businesses.
Thrive at work in 2030
Following a set of workshops with the CGI team, we designed an event-specific process and developed artefacts to provide context for the challenge. We then facilitated a design thinking sprint with over 50 participants each day. By investigating aspects of living and working in 2030, we developed 4 prototypes that would help enhance people’s lives in 2030.
Transform the perception of cricket
Our user research and collaborative design process enabled Cricket Scotland to rapidly transform their brand strategy, identity, and digital touch points. This has resulted in increased reach and engagement across key stakeholder groups.
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What our clients think
“Border Crossing UX’s diligence and patience in understanding and unpicking our business has been exemplary. Having such an honest relationship allowed us to address business challenges and meet our challenging objectives.”
“Border Crossing UX get right inside the mind-set of your clients and work with utter dedication to deliver the results your business needs.”
“Border Crossing UX provided the expertise and support the National Galleries of Scotland needed and have become a trusted supplier.”
“NHS 24 needed to complete a product deep dive which covered a number of areas. I cannot recommend them enough to anyone considering how to drive forward their digital ambitions and develop greater user insight across their digital estate and transformation strategies.”
“We have worked with Border Crossing UX for three years now on various projects. They truly understand how to help deliver a world-class user experience. Working with them is an absolute pleasure.”