Border Crossing UX is a user experience design consultancy based in Edinburgh and London.
We help organisations accelerate innovation, adoption, and growth. For over 10 years, our research, strategy and user centred design services have produced profitable outcomes across sectors.
Medium-to-large companies and public sector organisations choose us to solve complex problems, explore new opportunities and develop new value propositions, products and services.
By the numbers …
Sectors
Clients
Projects
User centred approach
Trusted by
















From initial research through to final review their work puts the customer first and is always meticulous, well presented and followed up with ongoing care and expert advice.
Border Crossing UX get right inside the mind-set of your clients and work with utter dedication to deliver the results your business needs.
Border Crossing UX addressed the points we were looking to investigate meaning we could continue our research from an internal perspective.
Border Crossing UX provided the expertise and support the National Galleries of Scotland needed and have become a trusted supplier.
NHS 24 needed to complete a product deep dive which covered a number of areas. I cannot recommend them enough to anyone considering how to drive forward their digital ambitions and develop greater user insight across their digital estate and transformation strategies.
Border Crossing UX spent a great deal of time canvassing opinion, not merely from us the client but from other stakeholders, to genuinely understand the nature of the brief. This was particularly important to us. The technical delivery was excellent but the softer, message-sharing side, was even better.
We really value Border Crossing UX’s positivity and friendliness along with their ability to understand, capture and deliver exactly what’s required.
Border Crossing UX helped us make an academic website more welcoming and accessible to the general public.
Our Vision
Imagine a better world, and create it.
Our Mission
Accelerate innovation, adoption and growth.
Our Values
Pragmatic
We focus on solving the right problems, so we can achieve more with less.
Collaborative
We build consensus and momentum through respect, empathy and honest feedback.
Driven
We strive to make positive change and are always conscious of the impact of our work.
Humble
We continuously challenge our assumptions to deliver the outcomes that matter most.
Have a project in mind?
Discuss your goals and requirements with a user experience specialist.
Management team

Esther Stringer
Managing Director
I help brands functionally and emotionally connect with people. My empathy and attention to detail helps Clients understand what matters most to their customers.
I love to explore opportunities and validate assumptions using a variety of research and design thinking methods. I am lucky to have a diverse job spanning the business. In essence, my role is understanding what our Clients problems are and their individual context. Then I scope out what needs to be discovered or tested, and how.
With a firm grounding in physics I love analysing and improving services, systems and processes. I am happiest when designing efficient ways to do something, whether it is for a Client or our own business.

François Roshdy
UX Director
I’m constantly amazed at technology, and how the way we use it, can change the way we do things. That’s why, I believe user centred design and continuous improvement are the most sensible approaches to building something new or doing something better.
At Border Crossing UX, I’m responsible for leading user experience projects. Whether we’re defining a user experience strategy or optimising an existing sign-up process, it’s my job to ensure we focus on the people and outcomes that matter.
In short, I’m at my happiest when I get to collaborate with clients on projects that solve challenging business problems.
Join the team
We’re always on the lookout for ambitious people who love collaborating, solving problems, and delivering high quality outcomes. Sound like you?
Our space and facilities
We’ve got the perfect studio space for conducting user research and collaborative design.
Our approach
We take a user centred approach to harnessing new opportunities and solving complex business problems. This allows us to test ideas and balance your organisation’s objectives with people’s needs.

1. Define
Identify the core challenge and its key stakeholders.
2. Discover
Explore the problem and the people it impacts.
3. Generate
Develop ideas and prioritise potential solutions.
4. Test
Validate assumptions and evaluate concepts.
5. Deliver
Provide the outputs and ongoing support required.