We focus on the people you need to reach, convert, and retain.

For over 10 years, our user centred approach has helped companies respond to changes in human behaviour and profit from technology.

Clients choose us to:

Evaluate


Objectively assess products, services, and experiences.

Improve


Radically optimise cross-channel journeys and experiences.

Explore


Investigate and solve complex business problems.

Launch


Rapidly develop, test, and launch new value propositions.

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Latest posts

Structuring scalable Figma variables for a multi-brand, multi-mode, and responsive layouts

Recently we have researched design tokens and how best to use them when building design system libraries in Figma. My primary goal was to understand how to effectively maintain and organise design tokens – using Figma variables. Without careful management, the volume of tokens can quickly become overwhelming, leading to a confusing, endless list of variables. This can make it incredibly difficult to know what you are editing or what impact your changes might have made across a system.

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New project for NHS GGC and Sandyford

NHS GGC have appointed Border Crossing UX to support the development of the new Sandyford and Free Condoms websites. In addition to migrating content management systems, this project will be used as an opportunity to improve and streamline the existing websites.

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Two Figma Design System Tips and Tricks

We all love Figma. But when it comes to designing large and complex systems it can be difficult to maintain consistency and accessibility. In this post, I will cover three practical tips: using Figma’s nudging capabilities; applying ‘on-colour’ values; and introducing colour ramps to foundations. These methods have significantly streamlined my workflow and improved the consistency and accessibility of my designs.

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