We focus on the people you need to reach, convert, and retain.
Clients choose us to:
Evaluate
Objectively assess products, services, and experiences.
Improve
Radically optimise cross-channel journeys and experiences.
Explore
Investigate and solve complex business problems.
Launch
Rapidly develop, test, and launch new value propositions.
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What our clients think
“We have worked with Border Crossing UX for three years now on various projects. They truly understand how to help deliver a world-class user experience. Working with them is an absolute pleasure.”
“NHS 24 needed to complete a product deep dive which covered a number of areas. I cannot recommend them enough to anyone considering how to drive forward their digital ambitions and develop greater user insight across their digital estate and transformation strategies.”
“Border Crossing UX provided the expertise and support the National Galleries of Scotland needed and have become a trusted supplier.”
“Border Crossing UX get right inside the mind-set of your clients and work with utter dedication to deliver the results your business needs.”
“It is really important to us at NHS Highland to put people using our services first, and to design services around their needs to give them the best experience. The website is a key place to demonstrate this and we’ve had lots of positive comments about how straightforward and easy to use the new site is.”
Latest posts

Structuring scalable Figma variables for a multi-brand, multi-mode, and responsive layouts
Recently we have researched design tokens and how best to use them when building design system libraries in Figma. My primary goal was to understand how to effectively maintain and organise design tokens – using Figma variables. Without careful management, the volume of tokens can quickly become overwhelming, leading to a confusing, endless list of variables. This can make it incredibly difficult to know what you are editing or what impact your changes might have made across a system.

New project for NHS GGC and Sandyford
NHS GGC have appointed Border Crossing UX to support the development of the new Sandyford and Free Condoms websites. In addition to migrating content management systems, this project will be used as an opportunity to improve and streamline the existing websites.

Two Figma Design System Tips and Tricks
We all love Figma. But when it comes to designing large and complex systems it can be difficult to maintain consistency and accessibility. In this post, I will cover three practical tips: using Figma’s nudging capabilities; applying ‘on-colour’ values; and introducing colour ramps to foundations. These methods have significantly streamlined my workflow and improved the consistency and accessibility of my designs.