Use SMART technology to improve customers’ lives
NWG Innovation Festival 2018
Turn problems into profit
We help organisations create and improve the experiences they deliver.
We specialise in
Research
Asking the right people, the right questions.
- Qualitative & quantitative research.
- Participant recruitment.
- Research & testing facilities.
Design
Delivering the most value for the least effort.
- Information & content.
- Interfaces & interactions.
- Journeys & experiences.
Strategy
Defining valuable and profitable experiences.
- Market & competitor analysis.
- Experience strategy.
- Tactical plans & documentation.
Facilitation
Stimulating people to think differently.
- Collaborative workshops.
- Design thinking sprints.
- Training & support.
Trusted by
Clients choose us to
Evaluate
Objectively assess touch points and experiences.
Key benefits:
- Measure and benchmark performance.
- Identify user needs and pain points.
- Make the case for change, secure buy-in and build momentum.
- Minimise risk and wastage.
Improve
Radically improve cross-channel journeys and experiences.
Key benefits:
- Identify, monitor, and improve KPIs.
- Resolve the issues and blockers people face.
- Increase the volume and value of data and financial transactions.
- Maximise Return on Investment.
Explore
Solve complex business problems and design challenges.
Key benefits:
- Stimulate progressive thinking.
- Efficiently leverage in-house knowledge and experience.
- Develop new solutions to existing problems.
- Investigate future opportunities and threats.
Accelerate
Rapidly develop new value propositions and concepts.
Key benefits:
- Identify pain points, frustrations, and unmet needs.
- Define and test user centred value propositions.
- Efficiently validate new product and service concepts.
- Find product/market-fit faster.
Want to work with us?
Discuss your goals and requirements with a user experience specialist.
What our clients think
Border Crossing UX helped us make an academic website more welcoming and accessible to the general public.
Dr DU Stiùbhart - Centre for Research Collections (CRC), University of Edinburgh
We really value Border Crossing UX’s positivity and friendliness along with their ability to understand, capture and deliver exactly what’s required.
Stephanie Cymber - Senior Policy Officer, The Scottish Government
Border Crossing UX were extremely professional, efficient and had a real commitment to getting the job done with the highest quality in mind.
Paul Burns - Service Development & Content Manager, NHS 24
Border Crossing UX’s support and insights were core to ensuring our digital touch points is centred on our customer’s needs.
Daisy Lazarus - Digital Designer, Lothian Buses
Border Crossing UX spent a great deal of time canvassing opinion, not merely from us the client but from other stakeholders, to genuinely understand the nature of the brief. This was particularly important to us. The technical delivery was excellent but the softer, message-sharing side, was even better.
Malcolm Cannon - CEO, Cricket Scotland
Border Crossing UX provided the expertise and support the National Galleries of Scotland needed and have become a trusted supplier.
Jo Coomber - Director of Public Engagement, National Galleries of Scotland
Border Crossing UX get right inside the mind-set of your clients and work with utter dedication to deliver the results your business needs.
Calum MacLean - Risk Manager, Lockton Companies
From initial research through to final review their work puts the customer first and is always meticulous, well presented and followed up with ongoing care and expert advice.
John McEvoy - Digital Designer, Lothian Buses
Specialist services
Expert Reviews
Rapidly identify the issues your users experience.
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UX Audits
Evaluate the journeys and experiences you deliver.
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UX Strategy
Define a user centred strategy and roadmap.
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Concept Development
Generate ideas and test potential solutions.
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Collaborative Design
Solve complex problems and design challenges.
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User Research
Ask the right people the right questions.
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Participant Recruitment
Ensure you get the participants you need.
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Conversion Rate Optimisation
Radically improve KPIs.
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UX Support
Get the support you need, when you need it.
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Use our space and facilities
Need space to conduct user research or collaborative design?
Our approach
We take a user centred approach to harnessing new opportunities and solving complex business problems. This allows us to test ideas and balance your organisation’s objectives with people’s needs.
1. Frame
Identify the core challenge and key stakeholders.
2. Discover
Explore the problem and the people it impacts.
3. Define
Prioritise needs and identify potential solutions.
4. Generate
Develop concepts and test proposed solutions.
5. Deliver
Provide the solution and ongoing support required.
Have a project in mind?
Let’s discuss how we’d approach achieving your specific objectives.
Why choose us
Experience
We’ve got a proven track-record of delivering innovative solutions to complex business challenges. That’s why our clients choose us to think differently, stimulate change and deliver progress.
Expertise
We’ve helped solve common business problems across a broad range of industry sectors. That’s why our clients and partners choose us to evaluate and improve the experiences they deliver.
Efficiency
We’ll save you time, money, and stress. Benefit from a simple sales process, fixed fees, prompt project kick-offs, rapid turn-around times and direct access to your consultants.
Featured work
Get people where they need to go quickly
Lothian Buses
Rapidly improve critical user journeys
NHS GGC
Increase engagement across segments
National Galleries of Scotland