Focus on the metrics that matter
Getting more traffic but not seeing an increase in sales? Most clients and agencies focus on driving traffic, not converting it. This just doesn’t make sense. Especially when you consider that the average conversion rate for big brand ecommerce stores is only 2-3%.
For every $100 spent on driving traffic to websites, companies spend just $1 converting that traffic into business.
What’s more, unless you know your niche’s average conversion rate you may think you’re doing ok. But the truth is, lead generation websites differ greatly dependent on the sector.
For example, the conversion rates for not-for-profit websites is around 2% whereas for financial services it’s around 10%. That’s why it’s so important to benchmark your conversion rate against your direct competitors.
What do I get?
At the outset of a project we will define specific and measurable performance indicators. All of our resultant work will be focused on achieving these.
Whilst working towards these specific key performance indicators we are likely to generate many of the following outputs:
- User experience audit
- Data analysis report
- Voice of the customer reports
- Analytics measurement model
- Competitor research & benchmarking report
- Hypotheses & test plans
- Research & testing reports
- Ongoing performance monitoring reports
- Continuous improvement roadmaps.