Clearly articulate the value your organisation delivers.
High-value bids and tenders require input from a broad range of internal stakeholders and subject matter experts. This can result in complex or fragmented responses that fail to communicate key differentiators effectively.
That’s why clients choose us to translate technical information into compelling bid responses that communicate key win themes.
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What is bid support?
As the requirements for each sales process and the needs of each bid team differ greatly, we provide a broad range of support options. This can encompass some or all of the following:
- Defining and aggregating all information members of the bid team should be aware of and have access to
- Conducting research on local areas, client organisations, key stakeholders and decision-makers
- Conducting research on competing organisations and their specific product and service offerings
- Collaborating on the development of key win themes, key messages, and bid response storyboards
- Developing and optimising core content, e.g. Executive Summaries, visualisations, technical diagrams, and presentations, to ensure all key messages are conveyed effectively
- Designing a broad range of supporting outputs, e.g. prototypes, demos, videos, outdoor advertising, etc, to enrich bid submissions
- Defining, managing, and optimising supporting campaigns (advertising, social value, etc) that positively influence key stakeholders throughout the procurement process
What resources can you provide?
- Research
- Facilitation
- Business analysis
- User experience strategy
- Marketing strategy
- Information architecture and design
- Graphic design
- Interface and interaction design
- Photography and video production
- Copy writing and editing
- Project management
Key benefits of bid support
Effectively communicate key win themes.
Efficiently capture inputs from key stakeholders.
Optimise complex technical information.
What do I get?
Strategic support activities:
- Bid response on-boarding documentation
- Business and stakeholder research
- Competitor research
- Location/area research
- Social value research
- Win themes and key messages
- Bid response documentation planning and storyboarding
- Bid response presentation planning and storyboarding
- Supporting campaign strategy and planning
Tactical support activities:
- Executive summary design, development, and optimisation
- Response documentation optimisation
- Presentation and slide optimisation
- Diagram/visualisation development and optimisation
- Prototype and demo development
- Photography and video production
- On-brand creative/Artwork campaign development (outdoor advertising, digital advertising, etc,)
- Supporting campaign monitoring and optimisation
Fees
Fees (exc. VAT) start from:
- £35,000 for Strategic bid support.
- £10,000 for Tactical bid support.
- £50,000 for Embedded, long-term, or retained support.
Timeline
The minimum turn-around time for mobilising resources for strategic or tactical bid support is 10 working days.
What our clients think
“Border Crossing UX are part of our team. They can apply their skills to many situations and shouldn’t be put in a box. Like us, they are focussed on quality, they challenge in a professional way and they work very hard to deliver impressive outcomes.”
“What differentiates Border Crossing UX is how they entirely integrate themselves into my bids, bringing energy and delivering sympathetic coaching to make a good team really strong.”
“Border Crossing UX delivered what they said they would do, when they said they would do it, and were instrumental in helping our team do the same.”
“We really value Border Crossing UX’s positivity and friendliness along with their ability to understand, capture and deliver exactly what’s required.”
“Border Crossing UX were extremely professional, efficient and had a real commitment to getting the job done with the highest quality in mind.”
“Border Crossing UX’s professionalism, attention to detail, and expertise surpassed our expectations. Their contributions have made a significant impact. We highly recommend Border Crossing UX as a trusted partner for delivering outstanding results.”
Want to work with us too?
Discuss your aims and objectives with a user experience specialist.
How do you approach bid support?
Our user centred approach to bid support ensures we help internal bid teams:
1. Aggregate key information
- Define required outputs, timelines, roles, and responsibilities
- Capture key source information
- Review preliminary response documentation
2. Conduct preliminary research
- Stakeholder research
- Competitor research
- Location and/or social value research
3. Collaboratively design key messages
- Define win themes and key differentiators
- Identify case studies and proof points
- Define response storyboards and guidelines
4. Transform inputs into compelling outputs
- Diagrams and visualisations
- Core documentation, associated attachments, and presentations
- Added value high-fidelity outputs
5. Deliver the outputs and support required
- Handover finalised editable templates
- Handover finalised documentation and presentations
- Provide any ongoing support required
Our bid support services are guaranteed to help internal teams develop better bid responses, faster.
Need bid support?
Discuss your specific requirements with a user experience specialist.