Clearly articulate the value your organisation delivers.

High-value bids and tenders require input from a broad range of internal stakeholders and subject matter experts. This can result in complex or fragmented responses that fail to communicate key differentiators effectively.

That’s why clients choose us to translate technical information into compelling bid responses that communicate key win themes.

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What is bid support?

Our team of experts provide the strategic support and tactical deliverables internal bid teams need to develop compelling responses to PQQs, ITTs, RFIs, and RFPs.

As the requirements for each sales process and the needs of each bid team differ greatly, we provide a broad range of support options. This can encompass some or all of the following:

  • Defining and aggregating all information members of the bid team should be aware of and have access to
  • Conducting research on local areas, client organisations, key stakeholders and decision-makers
  • Conducting research on competing organisations and their specific product and service offerings
  • Collaborating on the development of key win themes, key messages, and bid response storyboards
  • Developing and optimising core content, e.g. Executive Summaries, visualisations, technical diagrams, and presentations, to ensure all key messages are conveyed effectively
  • Designing a broad range of supporting outputs, e.g. prototypes, demos, videos, outdoor advertising, etc, to enrich bid submissions
  • Defining, managing, and optimising supporting campaigns (advertising, social value, etc) that positively influence key stakeholders throughout the procurement process

What resources can you provide?

In the course of supporting a bid we’re likely to provide the following specialist skills on an ad-hoc basis:
  • Research
  • Facilitation
  • Business analysis
  • User experience strategy
  • Marketing strategy
  • Information architecture and design
  • Graphic design
  • Interface and interaction design
  • Photography and video production
  • Copy writing and editing
  • Project management
Bid support iceberg diagram
Bid support iceberg diagram

Key benefits of bid support

Effectively communicate key win themes.
Efficiently capture inputs from key stakeholders.
Optimise complex technical information.

What do I get?

Depending on the needs and scope of the bid, our team of experts will deliver a variety of outputs. These can include some or all of the following:

Strategic support activities:

  • Bid response on-boarding documentation
  • Business and stakeholder research 
  • Competitor research
  • Location/area research
  • Social value research
  • Win themes and key messages
  • Bid response documentation planning and storyboarding
  • Bid response presentation planning and storyboarding
  • Supporting campaign strategy and planning

Tactical support activities:

  • Executive summary design, development, and optimisation
  • Response documentation optimisation
  • Presentation and slide optimisation
  • Diagram/visualisation development and optimisation
  • Prototype and demo development
  • Photography and video production
  • On-brand creative/Artwork campaign development (outdoor advertising, digital advertising, etc,)
  • Supporting campaign monitoring and optimisation


Fees (exc. VAT) start from:

  • £35,000 for Strategic bid support.
  • £10,000 for Tactical bid support.
  • £50,000 for Embedded, long-term, or retained support.


The minimum turn-around time for mobilising resources for strategic or tactical bid support is 10 working days.

What our clients think

Want to work with us too?

Discuss your aims and objectives with a user experience specialist.

How do you approach bid support?

Our user centred approach to bid support ensures we help internal bid teams:

1. Aggregate key information

  • Define required outputs, timelines, roles, and responsibilities
  • Capture key source information
  • Review preliminary response documentation

2. Conduct preliminary research

  • Stakeholder research
  • Competitor research
  • Location and/or social value research

3. Collaboratively design key messages

  • Define win themes and key differentiators
  • Identify case studies and proof points
  • Define response storyboards and guidelines

4. Transform inputs into compelling outputs

  • Diagrams and visualisations
  • Core documentation, associated attachments, and presentations
  • Added value high-fidelity outputs

5. Deliver the outputs and support required

  • Handover finalised editable templates
  • Handover finalised documentation and presentations
  • Provide any ongoing support required

Our bid support services are guaranteed to help internal teams develop better bid responses, faster.

Need bid support?

Discuss your specific requirements with a user experience specialist.