We focus on the people you need to reach, convert, and retain.

For over 10 years, our user centred approach has helped companies respond to changes in human behaviour and profit from technology.

Clients choose us to:


Objectively assess products, services, and experiences.


Radically optimise cross-channel journeys and experiences.


Investigate and solve complex business problems.


Rapidly develop, test, and launch new value propositions.

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Latest posts

Are you going to UX Scotland 2024?

As the sun shines on Edinburgh that can only mean one thing – its UX Scotland time and we are delighted to  be sponsoring this year’s event from the 29th -31st of May 2024. Here are our key highlights for the 3 days of amazing talks and workshops.

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Learning facilitation by being a participant

In this post, we’ll discuss how being a participant of a workshop can improve your facilitation skills. Any practical knowledge and expertise is strengthened by remembering what it feels like to be part of the experience. That’s why we truly think that this role reversal is something every user centred designer should regularly do.

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Developing a truly collaborative and responsive design system in Figma

As Visual Designers, User Experience Designers, User Interface Designers, Product Designers, we naturally become comfortable with the tools that we use. My recent experience testing whether I could create a design system library that is fully functional and responsive in a new tool, has made me think differently about prototyping and prompted me to make the switch to Figma from Adobe XD.

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