We focus on the people you need to reach, convert, and retain.

For over 10 years, our user centred approach has helped companies respond to changes in human behaviour and profit from technology.

Clients choose us to:

Evaluate


Objectively assess products, services, and experiences.

Improve


Radically optimise cross-channel journeys and experiences.

Explore


Investigate and solve complex business problems.

Launch


Rapidly develop, test, and launch new value propositions.

Trusted by

Want to work with us too?

Discuss your requirements with a user experience specialist.

What our clients think

Latest posts

Two Figma Design System Tips and Tricks

We all love Figma. But when it comes to designing large and complex systems it can be difficult to maintain consistency and accessibility. In this post, I will cover three practical tips: using Figma’s nudging capabilities; applying ‘on-colour’ values; and introducing colour ramps to foundations. These methods have significantly streamlined my workflow and improved the consistency and accessibility of my designs.

1024 576 Border Crossing UX

Design checklists – the key for consistency

When creating a design system, you should think about developing and using a design checklist. A design checklist is a group of rules or standards that are tested against. They help ensure any foundation, component, pattern or element meets certain pre-defined criteria. Think of a design checklist as a quality assurance tool – a set of clear standards that all elements in your design system must meet.

1024 576 Border Crossing UX

Marketing UX when you can’t show or quantify the magic

The UX work we do is often invisible, but its impact is undeniable. Whilst this makes our roles at Border Crossing UX hugely fulfilling on a personal and professional level – it does make marketing our work and the outcomes we have achieved hard. So how can we market our impact when confidentiality is key?

1024 508 Border Crossing UX