We focus on the people you need to reach, convert, and retain.
Clients choose us to:
Evaluate
Objectively assess products, services, and experiences.
Improve
Radically optimise cross-channel journeys and experiences.
Explore
Investigate and solve complex business problems.
Launch
Rapidly develop, test, and launch new value propositions.
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What our clients think
“We have worked with Border Crossing UX for three years now on various projects. They truly understand how to help deliver a world-class user experience. Working with them is an absolute pleasure.”
“NHS 24 needed to complete a product deep dive which covered a number of areas. I cannot recommend them enough to anyone considering how to drive forward their digital ambitions and develop greater user insight across their digital estate and transformation strategies.”
“Border Crossing UX provided the expertise and support the National Galleries of Scotland needed and have become a trusted supplier.”
“Border Crossing UX get right inside the mind-set of your clients and work with utter dedication to deliver the results your business needs.”
“It is really important to us at NHS Highland to put people using our services first, and to design services around their needs to give them the best experience. The website is a key place to demonstrate this and we’ve had lots of positive comments about how straightforward and easy to use the new site is.”
Latest posts

Two Figma Design System Tips and Tricks
We all love Figma. But when it comes to designing large and complex systems it can be difficult to maintain consistency and accessibility. In this post, I will cover three practical tips: using Figma’s nudging capabilities; applying ‘on-colour’ values; and introducing colour ramps to foundations. These methods have significantly streamlined my workflow and improved the consistency and accessibility of my designs.

Design checklists – the key for consistency
When creating a design system, you should think about developing and using a design checklist. A design checklist is a group of rules or standards that are tested against. They help ensure any foundation, component, pattern or element meets certain pre-defined criteria. Think of a design checklist as a quality assurance tool – a set of clear standards that all elements in your design system must meet.

Marketing UX when you can’t show or quantify the magic
The UX work we do is often invisible, but its impact is undeniable. Whilst this makes our roles at Border Crossing UX hugely fulfilling on a personal and professional level – it does make marketing our work and the outcomes we have achieved hard. So how can we market our impact when confidentiality is key?