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Adopting a hypothesis-led approach to design 2560 1704 Border Crossing UX

Adopting a hypothesis-led approach to design

Scientists are known for being measured, methodical and exacting in their approach. They follow a logical structure and systemise their research to obtain valid data and confident results. Following a path of enquiry has given us some of the most important discoveries of our time. We owe everything from insulin to x-rays to the scientific process that asks, “What happens if I do this?”. 

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Customers or Competitors: Who defines your unique value proposition? 904 600 Border Crossing UX

Customers or Competitors: Who defines your unique value proposition?

The unique value proposition is the element of strategy that has an outward perspective, and sits on the demand side of your business, with a sliding scale of uses. Yet, in an age of digital transformation, most businesses cite the need to keep up with disruptive and well-established competitors, retaining an inward, comparative perspective rather than an evaluative edge.

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The Marketing Society: Trendspotting Strategy Event 1536 512 Border Crossing UX

The Marketing Society: Trendspotting Strategy Event

Trendspotting is more than checking an instantaneous ranking on Twitter about hashtags and topics. Blending art and science, trendspotting has replaced the traditional marketing method of the 4 Ps: product, pricing, promotion and place. As the world around us changes, so must our strategy, weaving into the fundamental shifts in value and purpose every consumer experiences in their purchasing decisions.

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Meet our new Executive Assistant: Emily Dean 1177 1584 Border Crossing UX

Meet our new Executive Assistant: Emily Dean

As our team continues to grow, we’re excited to welcome and introduce Emily Dean, our new Executive Assistant. With a wealth of experience and an incredible can-do attitude, Emily has already brought in some incredible insight to the Border Crossing UX team. We chatted to Emily to learn more about her background and to find out how the last month of working here has been.

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Globalising the User Experience 2136 1355 Border Crossing UX

Globalising the User Experience

In a multicultural and multilingual world, it is important to consider cultural norms and translatability when creating content for your website or launching in a new country. That’s why every product, campaign, and service should have local users in mind to be successfully adapted to different countries and languages.

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Top 5 Highlights from Neurodiversity Celebration Week 1949 1462 Border Crossing UX

Top 5 Highlights from Neurodiversity Celebration Week

As we look back on the great content shared during Neurodiversity Celebration Week last week, we’ve rounded up the Top 5 ways that companies are working to make the world a more inclusive place for neurodivergent individuals.

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Meet our new Junior UX Designer: Catherine MacEwan 642 470 Border Crossing UX

Meet our new Junior UX Designer: Catherine MacEwan

We’re delighted to welcome Catherine MacEwan, our Junior UX Designer. She’s been working closely with the rest of the team to help create artefacts that are both beautiful and usable. But we wanted to know a little more about what makes Catherine tick, so Rebecca sat down with her to find out what the last month has been like at Border Crossing UX.

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Meet our new Junior Designer: Scott Campbell 1284 1284 Border Crossing UX

Meet our new Junior Designer: Scott Campbell

Scott Campbell joined our team as a Junior Designer in January and has been hard at work creating visually compelling products for our clients. We sat down with him to learn more about what he does, why he decided to join Border Crossing UX and what drives his inspiration.

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8 Positive Facts for Blue Monday 1920 977 Border Crossing UX

8 Positive Facts for Blue Monday

The 3rd Monday in January is now widely known as ‘Blue Monday’, the most depressing day of the year. So, on a day where it would be easy to get fixated on the negatives, we thought we’d share positive examples of communities, governments, businesses, and individuals coming together to improve the world.

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Digital tips for a greener future 1920 1195 Border Crossing UX

Digital tips for a greener future

At Border Crossing UX we always work to influence positive change. We know that’s a goal that many of you share. That’s why we’ve gathered our favourite sustainable digital tips to help you be more environmentally friendly. See how you could have an impact.

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Happy Christmas from the team 768 642 Border Crossing UX

Happy Christmas from the team

As another strange year draws to a close, we would like to wish you all a safe and incredibly Happy Christmas. And most importantly, a massive thank everyone who has made 2021 a special year at Border Crossing UX, despite the tough context.

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