Focus on the people you need to reach, engage, and convert
Keeping pace with the expectations of customers has never been harder.
To deliver successful products, services, and campaigns online you need a UX (user experience) strategy that effectively balances your business objectives with the needs of your end-users.
New Value Propositions
UX Principles Developed
User Experience Roadmaps
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What is UX strategy & roadmapping?
A UX strategy should clearly detail what sort of experience you want and need to deliver.
It is a medium-to-long term plan that identifies how a brand should be positioned and behave. This ensures the perceived value and the experience delivered are aligned, clearly understandable, differentiated, and desirable to a particular audience.
To achieve this, it’s critical the following are clearly defined:
- Vision for the brand, product, or service experience
- User experience principles
- Value proposition & user experience roadmap
- User centred design and development processes
- Current/Required organisational capabilities assessment
- Implementation and resourcing plan.
A robust and user centred UX strategy will help you focus on delivering what matter most, to the people you need to reach, engage, and convert.
Key benefits
Balance business objectives with end-user needs.
Secure internal buy-in and build momentum.
Effectively differentiate yourself from competitors.
What do I get?
The scope, format, and content of each UX strategy project’s final deliverables are different. However, we ensure answers to the following key questions are documented effectively:
- What is our value proposition?
- What is the status quo?
- What is our vision for the future?
- What specific outcomes are we trying to achieve?
- How should we measure success?
- How should we segment our target audience?
- What are each specific segment’s needs, wants and goals?
- How do we establish and maintain a competitive advantage?
- What do we need to achieve our targets and goals?
- What constraints must we work within?
- How should we prioritise our efforts and resources?
We’ll then assist you share and implement this internally.
How much does a UX strategy process cost?
Fees start from £15,000 (exc. VAT). Fixed prices are dependent on scope and the volume of stakeholders involved.
How long does a UX strategy process take?
Turn-around times tend to be between 8 – 12 weeks. Timelines are dependent on the availability of key stakeholders.
What our clients think
Border Crossing UX’s support and insights were core to ensuring our digital touch points is centred on our customer’s needs.
Border Crossing UX spent a great deal of time canvassing opinion, not merely from us the client but from other stakeholders, to genuinely understand the nature of the brief. This was particularly important to us. The technical delivery was excellent but the softer, message-sharing side, was even better.
We have worked with Border Crossing UX for three years now on various projects. They truly understand how to help deliver a world-class user experience. Working with them is an absolute pleasure.
NHS 24 needed to complete a product deep dive which covered a number of areas. I cannot recommend them enough to anyone considering how to drive forward their digital ambitions and develop greater user insight across their digital estate and transformation strategies.
Border Crossing UX provided the expertise and support the National Galleries of Scotland needed and have become a trusted supplier.
Border Crossing UX helped us define how micro-businesses perceive and interact with our services. Coming highly recommended, their professionalism and thoroughness was fantastic.
Want to work with us too?
Deliver better experiences, faster.
How we do UX strategy & roadmapping?
Over the last 10 years, we’ve developed a process that helps clients define clear, actionable, and robust UX strategies. Our user centred approach ensures we:
1. Define objectives, priorities, and constraints
- Kick-off workshop
- Measurements of success framework
- Project plan & schedule
- Participant requirements
2. Conduct research & analysis
- Business analysis
- Competitor analysis
- Data analysis
- Target audience segmentation
- Primary research
3. Collaborate & generate
- Exploratory research
- Brand Strategy Workshops
- UX Strategy Workshops
- Collaborative Design Workshops
- Innovation Workshops
4. Validate & refine
- Gap analysis
- Prototyping & Testing
- Evaluative research
5. Document, handover, & support
- Strategic documentation
- Face-to-face presentation(s)
- On-going support
Our UX strategy and roadmapping is guaranteed to provide the strategic decision-making framework you need.
Interested in developing a UX strategy?
Discuss the outcomes you need to achieve with a specialist.