Adopt a user centred approach to design.

Designing products or services that truly meet user’s needs is a process of continuous learning and iteration. Achieving this is harder than it sounds. It takes expertise, experience, and a willingness to test assumptions, discard ideas, and adapt as you learn more.

That’s why clients choose us to support their in-house teams’ implement user centred approaches to product and service design.

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What is product and service design?

Product and service design is focussed on identifying and investigating how best to solve a problem or pain point. At Border Crossing UX we adopt a user centred approach to design. That means we focus on:

  • Identifying the core challenge and its key stakeholders
  • Exploring the problem area and the people it impacts
  • Prioritising needs and identifying potential solutions
  • Generating concepts and testing proposed solutions
  • Delivering the required solution and ongoing feedback loops required

For over 10 years, our user centred approach to product and service design has helped a broad range of clients minimise risk and get to market faster.

User centred approach diagram
User centred approach diagram

Key benefits of product and service design

Focus on the people you need to convert.
Rapidly develop, test, and refine concepts.
Launch better products and services, faster.

What do I get?

In the course of a product and service design project we are likely to generate the following:

  • UX principles
  • Target market breakdown and overview
  • Stakeholder map
  • Proto-personas or Personas/Archetypes
  • Empathy map
  • Journey map
  • Product/service blueprints
  • Measurements of success
  • Competitor analysis
  • Features, benefits, outcomes breakdown (and roadmap)
  • Value propositions and key messages
  • Product/Service canvas
  • Exploratory research plans
  • Evaluative research plans
  • Key feedback and changes log
  • Product/service prototype
  • Product/service business case
  • Sales and marketing collateral
  • Project plan


Fees for a user centred product or service design project start from £50,000 (exc. VAT).


The average turn-around time for a user centred product or service design project is 16-weeks. 

What our clients think

Want to work with us too?

Discuss your desired outcomes with a user experience specialist.

How do you approach product or service design projects?

Our user centred approach to product and service design ensures we:

1. Define objectives, priorities, and constraints

  • Kick-off workshop
  • Measurements of success framework
  • Project plan and schedule

2. Understand context

  • Review source material
  • Assumption mapping
  • Stakeholder interviews

3. Conduct research and analysis

  • Market research
  • Competitor analysis
  • User research

4. Design, test, and refine

  • Concept development
  • Evaluative testing
  • Wireframing and prototyping

5. Refine, test, and support

  • High-fidelity design
  • Evaluative testing
  • Ongoing support and iteration

Get to market and find product/market-fit faster by adopting a user centred approach to design.

Need product and service design?

Discuss your aims and objectives with a user experience specialist.