Turn targets into results.

Behind every great campaign is a robust strategy and measurable plan. Developing a clear understanding of who you’re trying to reach and what you’re trying to affect takes time and research. But this is critical to ensuring campaigns are focussed on delivering the results you need.

Clients choose us to help them develop user centred campaign strategies that deliver the impact they need.

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What is a campaign strategy?

A campaign strategy translates specific business or marketing goals into a high-level plan. This should be underpinned by research, data, and a clear understanding of:

  • Consumer or market trends
  • Your key competitors
  • Your brand’s positioning in the marketplace
  • Your target audience

It should clearly detail:

  • Measurable objectives and key performance indicators
  • Target audience segmentation and prioritisation
  • Relevant channels and the likely time, cost, and resourcing implications of using these
  • How key value propositions and messages should be positioned given the above

By analysing their target audience and identifying how messaging should be adjusted and delivered we help clients ensure key objectives are achieved.

Campaign strategy framework diagram
Campaign strategy framework diagram

Key benefits of a campaign strategy

Make more informed decisions.
Maximise return on investment.
Communicate key messages effectively.

What do I get?

In the course of developing a campaign strategy the following artefacts and deliverables are likely to be developed:
  • Measurements of success framework
  • Primary research plan and log
  • Competitor analysis report
  • Key insights report
  • Target audience segmentation
  • Proto-personas
  • Channel breakdown
  • Key messaging house
  • Campaign strategy


Fees start from £20,000 (exc. VAT).


Turn-around times start from 4-weeks.

What our clients think

Want to work with us too?

Discuss your desired outcomes with a user experience specialist.

How do you approach campaign strategy projects?

Our user centred approach to defining campaign strategies ensures we:

1. Define objectives, priorities, and constraints

  • Kick-off workshop
  • Measurements of success framework
  • Project plan and schedule

2. Understand context

  • Stakeholder interviews
  • Review existing strategies
  • Review campaign performance

3. Conduct research and analysis

  • User research
  • Competitor analysis
  • Channel and data analysis

4. Collaborate and generate

  • Assumption mapping
  • Target market segmentation
  • Value proposition and key message refinement

5. Document, communicate, and support

  • Source time, cost, and effort information
  • Campaign strategy documentation
  • Face to face presentation(s) and ongoing support

Maximise impact and return on investment by ensuring your next campaign strategy is underpinned by a deep understanding of your core audiences.

Need a campaign strategy?

Discuss your aims and objectives with a user experience specialist.