Find your competitive edge.

Markets and competitors don’t stand still.  As things change, so should you. 

Identify performance gaps, address perception issues, and prioritise future improvements based on a robust understanding of the strengths and weaknesses of your most relevant competitors.

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What is competitor research?

Competitor research is the process of identifying relevant competitors and then evaluating their particular strengths and weaknesses.

Whilst the focus, scope, and information it contains may change, the underlying purpose of competitor research is the same: provide accurate information and actionable insights that inform strategic and tactical decisions.

Robust competitor research should enable you to:

  • Identify market trends and opportunities 
  • Analyse how competitors’ position, sell, and market their offerings
  • Define your strengths, weaknesses, and market positioning in relation to the competition
  • Identify key differentiators and unique selling points
  • Rapidly, and effectively, respond to change

Given change is constant, competitor research should be considered an ongoing process. But, if it isn’t already, you should consider doing competitor research before you:

  • Update your sales and marketing strategies or plans
  • Launch a new product or service
  • Make a substantial change to an existing product or service
Competitor research boston matrix diagram
Competitor research boston matrix diagram

Key benefits of competitor research

Define gaps and address performance issues.
Identify potential competitive advantages.
Make informed strategic and tactical decisions.

What do I get?

Upon the completion of the process you will be provided with the following documentation:
  • Methodology
  • Key findings and recommendations
  • Competitor breakdown
  • Comparison metrics and variables
  • Competitor profiles (basic or advanced)
  • Product and service breakdowns
  • SWOT analysis
  • Market positioning map
  • Benchmark reports

In addition to the documentation detailed above, we’ll also provide a live presentation and up to 4-hours of post-handover support.

Pricing and turn-around times

Competitor research

  • Definition of areas of focus.
  • Collation of relevant information.

Starting from £1,000 (exc. VAT) per competitor.

Minimum turn-around time:

Up to 1-week.

Competitor analysis

  • Definition of key assessment variables.
  • Collation of relevant information.
  • In-depth analysis and commentary.

Starting from £3,500 (exc. VAT) per competitor.

Minimum turn-around time:

Up to 2-weeks.

Competitor benchmarking

  • Definition of evaluation framework.
  • Primary research and testing.
  • In-depth analysis and commentary.

Starting from £7,500 (exc. VAT) per competitor.

Minimum turn-around time:

Up to 4-weeks.

What our clients think

Want to work with us too?

Discuss your desired outcomes with a user experience specialist.

How do you approach competitor research?

Over the last 10 years, our competitor research has identified opportunities to establish a competitive advantage across a broad range of markets and sectors. Our robust approach to competitor research ensures we:

1. Define purpose and focus

  • Kick-off workshop
  • Measurements of success
  • Project plan and schedule

2. Refine scope and targets

  • Identify key questions
  • Identify and select competitors
  • Identify key metrics, KPIs, and comparison matrices

3. Conduct research and analysis

  • Data analysis
  • Business and market analysis
  • Competitor analysis

4. Generate and test

  • Competitor profiles
  • SWOT analysis
  • Positioning analysis and mapping

5. Deliver and support 

  • Face to face presentations
  • Reporting and commentary templates
  • On-going support

Conducting competitor research is guaranteed to help you understand how you’re positioned, performing, and what could be done to address threats or establish an advantage given competing alternatives.

Interested in competitor research?

Discuss your specific requirements with a user experience specialist.