Concept Development & Testing

Explore opportunities and solve challenging problems

Doing something new or changing something for the better is a complex and risky task. Often, it’s easier to do nothing. But whilst you’re standing still, your customers and competitors are changing.

We help companies explore opportunities, develop concepts and define valuable solutions. Our concept development service combines business strategy, design thinking and user centred design to solve challenging problems.


Sprints facilitated


Concepts developed


Concepts launched

Trusted by

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What is concept development & testing?

Our user centred concept development and testing process helps you define solutions to the problems your customers are trying to solve. We do this by conducting research, defining requirements and translating ideas into prototypes. Then we test and evaluate whether your proposed product or service meets the needs of your prospects, and your business.

As and when issues or problems are discovered, the prototype will be improved and tested again, until it is deemed fit-for-launch. This ensures risk is managed effectively. As you’re able to rapidly test ideas and validate assumptions prior to a full-blown launch.

Whether you’re creating something new or trying to solve a specific design challenge. Our concept development and testing services will help you:

  • Generate ideas and validate assumptions
  • Identify how people think, feel and interact with prototype(s)
  • Determine how well the concept meets specific customer segments needs
  • Measure how well the concept performs vis-a-vis competing solutions
  • Learn how the concept could be improved
  • Discover how best to price a product or service
  • Validate how best to describe your product or service
  • Highlight barriers to achieving the concept’s potential
  • Capture unmet customer needs or unrecognised requirements.

Key benefits

Rapidly explore new concepts and experiences.

Transform existing products, services and experiences.

Identify how to establish a competitive advantage.

What do I get?

Concept development and testing projects result in a broad range of outputs and deliverables being produced. Upon the completion of the process these will be provided in a digital format. These may include:

  • Design challenge or problem statements
  • Research plans & reports
  • Primary & secondary research log
  • User experience principles
  • Service blueprints
  • Business model or product canvases
  • Personas & user stories
  • Customer journey maps
  • Paper prototypes
  • Digital prototypes
  • Physical prototypes
  • Test plans and validation reports
  • Technical documentation
  • User experience backlog.

We run two types of concept development and testing processes. Irrespective of the way in which you choose to engage us, the underlying process and core activities will remain the same.


This rapid process is completed in collaboration with your in-house team within 5 days.

Fees: start from £15,000 (exc. VAT).

In-house commitment: 5 consecutive days.

Phased projects

This staggered process is completed in collaboration with your in-house team over a 5 – 10 week period.

Fees: start from £20,000 (exc. VAT).

In-house commitment: 5 days within 10 weeks. 

What our clients think

Want to work with us too?

Discuss your concept development and testing requirements with a specialist.

How we do it?

We have extensive experience of running on-site and remote concept development and testing sprints. This includes designing and facilitating large scale open design and innovation processes involving more than 200 participants.

Irrespective of the desired outcomes or volume of participants our user centred design process ensures we:

Pre-sprint: Define objectives, priorities and constraints

  • Kick-off workshop
  • Measurements of success framework
  • Project plan
  • Participant requirements

Day 1. Understand the problem

Investigate the core challenge and create a shared understanding of the problem to be solved.

Day 2. Diverge

Conduct research before generating a broad range of ideas that could solve the problem.

Day 3. Converge & decide

Critique and refine ideas prior to deciding what should be prototyped and how best to test it.

Day 4. Prototype

Transform concepts into as realistic a prototype as possible within the constraints available.

Day 5. Validate

Present, test and refine prototypes based on key stakeholder feedback.

Post-sprint: Document, handover & support

  • Face-to-face presentation(s)
  • Concept development & testing reports
  • Final prototype
  • Further research/validation roadmap
  • On-going support

Our concept development and testing services helps you rapidly explore problems, generate ideas and validate assumptions.

Want to develop and test new concepts?

Let’s discuss the outcomes you need to achieve.

Specialist services

Expert Reviews

Rapidly identify the issues your users experience.

Expert Reviews

UX Audits

Evaluate the journeys and experiences you deliver.

UX Audits

UX Strategy

Define a user centred strategy and roadmap.

UX Strategy

Collaborative Design

Solve complex problems and design challenges.

Collaborative Design

User Research

Ask the right people the right questions.

User Research

Participant Recruitment

Ensure you get the participants you need.

Participant Recruitment

Conversion Rate Optimisation

Radically improve KPIs.

Conversion Rate Optimisation

UX Support

Get the support you need, when you need it.

UX Support

UX-led Development

Build better products and services faster.

UX-led Development

Hire our facilities

Use our purpose-built collaborative design and research studio.

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