Explore opportunities and solve challenging problems.
Doing something new or changing something for the better is a complex and risky task. Often, it’s easier to do nothing. But whilst you’re standing still, your customers and competitors are changing.
We help companies explore opportunities, develop concepts and define valuable solutions. Our concept development and testing service combines business strategy, design thinking and user centred design to solve challenging problems.
What is concept development and testing?
Our user centred concept development process helps you define solutions to the problems your customers are trying to solve. We do this by conducting research, defining requirements and translating ideas into prototypes. Then we test and evaluate whether your proposed product or service meets the needs of your prospects, and your business.
As and when issues or problems are discovered, the prototype will be improved and tested again, until it is deemed fit-for-launch. This ensures risk is managed effectively. As you’re able to rapidly test ideas and validate assumptions prior to a full-blown launch.
Whether you’re creating something new or trying to solve a specific design challenge. Our concept development and testing services will help you:
- Generate ideas and validate assumptions
- Identify how people think, feel and interact with prototype(s)
- Determine how well the concept meets specific customer segments needs
- Measure how well the concept performs vis-a-vis competing solutions
- Learn how the concept could be improved
- Discover how best to price a product or service
- Validate how best to describe your product or service
- Highlight barriers to achieving the concept’s potential
- Capture unmet customer needs or unrecognised requirements
Key benefits of concept development and testing
Rapidly explore new concepts and experiences.
Transform existing products, services and experiences.
Establish a competitive advantage.
What do I get?
These may include:
- Design challenge or problem statements
- Research plans & reports
- Primary & secondary research log
- User experience principles
- Service blueprints
- Business model or product canvases
- Personas & user stories
- Customer journey maps
- Paper prototypes
- Digital prototypes
- Physical prototypes
- Test plans and validation reports
- Technical documentation
- User experience backlog
We run two types of processes. Irrespective of the way in which you choose to engage us, the underlying process and core activities will remain the same.
This rapid process is completed in collaboration with your in-house team within 5 days.
Start from £15,000 (exc. VAT).
5 consecutive days.
This staggered process is completed in collaboration with your in-house team over a 5 – 10 week period.
Start from £20,000 (exc. VAT).
5 days within 10 weeks.
What our clients think
“What made Border Crossing UX’s services excel was the way our individual needs and ambitions were met, so what started out as a concept, has now been realised.”
“We believed your knowledge, experience and approach would help us achieve our aspirations, and you delivered!”
“Border Crossing UX made the process stress-free. They asked important and sometimes difficult questions and really got to the point of what was required.”
“I have found Border Crossing UX to be great facilitators and an accelerator in helping us to distil our ideas and generate workable solutions to some challenging business problems.”
“We have worked with Border Crossing UX for three years now on various projects. They truly understand how to help deliver a world-class user experience. Working with them is an absolute pleasure.”
Want to work with us too?
Discuss your desired outcomes with a user experience specialist.
How do you approach concept development and testing?
We have extensive experience of running on-site and remote concept development and testing sprints. This includes designing and facilitating large scale open design and innovation processes involving more than 200 participants.
Irrespective of the desired outcomes or volume of participants our user centred design process ensures we:
Pre-sprint: Define objectives, priorities, and constraints
- Kick-off workshop
- Measurements of success framework
- Project plan
- Participant requirements
Day 1. Understand the problem
Investigate the core challenge and create a shared understanding of the problem to be solved.
Day 2. Diverge
Conduct research before generating a broad range of ideas that could solve the problem.
Day 3. Converge and decide
Critique and refine ideas prior to deciding what should be prototyped and how best to test it.
Day 4. Prototype
Transform concepts into as realistic a prototype as possible within the constraints available.
Day 5. Validate
Present, test and refine prototypes based on key stakeholder feedback.
Post-sprint: Document, handover, and support
- Face-to-face presentation(s)
- Concept development & testing reports
- Final prototype
- Further research/validation roadmap
- On-going support
Our concept development and testing services help clients rapidly explore problems, generate ideas and validate assumptions.
Want to discuss concept development and testing?
Discuss your aims and objectives with a user experience specialist.
We’ve created the perfect space to conduct concept development sprints.