Ask the right people, the right questions.

In business, valid user research and testing is critical to success. But capturing robust customer feedback or translating the data at your disposal into actionable insights is a complex task.

Our user research and testing services solve this challenge. We deliver cost-effective insights on your market, competition, and most importantly, the specific people you need to reach, engage, and convert.

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What is user research and testing?

User research and testing focuses on understanding people’s behaviours, needs, and motivations. This can be achieved through a number of different research methodologies and techniques. This includes:

Generative research

The purpose of generative research is to formulate a specific and relevant problem to be solved. The end point of this process should detail what the problem is, who it impacts and how, and what the value of solving this problem could be.

Evaluative research

The purpose of evaluative research is to test ideas, find out what works and how to refine this. It provides a robust understanding of what your target audience think, feel, and do when they interact with a potential solution.

Our user research and testing capabilities include:

  • Strategic research plans
  • Participant recruitment and screening
  • Data analysis
  • Empathy mapping
  • Journey mapping
  • Survey design, analysis, and reporting
  • Quantitative research
  • Stakeholder, user, and customer interviews
  • Qualitative research
  • Stakeholder profiles, proto-personas, and personas
  • Voice of the customer/user reports
  • Research panels
  • Research workshops and sprints
  • Contextual research
  • User and usability testing
  • Longitudinal research
  • Horizon scanning
  • Voice of the Customer reports
  • Competitor analysis and benchmarking

Key benefits of user research and testing

Identify issues and opportunities.
Translate data into valuable insights.
Minimise risk and wastage.

What do I get?

In the course of conducting a content audit we will develop the following deliverables:

  • Strategic and tactical user research plans
  • Research reports and documentation
  • Key findings and insights presentation


Fees and timelines are dependent on the scope of work required. If you’d like an indicative estimate please contact us.

What our clients think

Want to work with us too?

Discuss your desired outcomes with a user experience specialist.

How do you approach user research and testing?

Over the last 10 years, our approach to user research has ensured our clients benefit from valid research that delivers the insights they need. We’ll help you get robust answers to the questions that matter by:

1. Define objectives, priorities, and constraints

  • Kick-off workshop
  • Measurements of success framework
  • Live project plan
  • Live risk register

2. Define questions, audience, and approach

  • Secondary research and data analysis
  • Research methodology
  • Research plan and schedule
  • Research tools, guides, question-sets, and logs
  • Participant recruitment and screening

3. Conduct valid research

  • Qualitative and quantitative surveys
  • Stakeholder interviews
  • Research panels and workshops
  • Contextual research
  • User/usability testing

4. Analyse and synthesise findings

  • Data analysis and interpretation
  • Define key findings and insights
  • Document and visualise findings

5.  Deliver findings, and insights

  • Research reports and documentation
  • Key findings and insights presentation
  • Further research/validation roadmap
  • Ongoing support

Our user research and testing services will help you get the answers you need.

Need user research?

Discuss your specific requirements with a user experience specialist.

Our research space

We’ve created the perfect space to conduct user or market research.