Get the participants you need.

Participant recruitment can be incredibly challenging.

Our participant recruitment and screening services were developed by researchers for researchers. Our experienced recruiters can find B2C and B2B participants from hard to reach groups and even protected segments. What’s more, our screening processes ensure each and every participant we recruit will be suitable for the specific research you’re conducting.

We can provide access to a diverse range of pre-screened UK-wide participants and configurable panels for rapid turnaround projects.

Trusted by

What is participant recruitment and screening?

To conduct valid research, you need to ensure you’re asking the right people, the right questions. This is harder than it sounds. And all too often corners are cut when it comes to participant recruitment and screening. This often results in poor representation of your specific target audience, the selection of unsuitable participants and a greater risk of ‘no shows’.

To avoid this, diligent participant recruitment and screening is essential. As it’s the only way to verify whether or not a participant is suitable. We do this by asking each potential participant to answer questions relevant to the specific research project we’re recruiting for. To identify those who should be screened out and those who should be short-listed to participate. We do this by asking each potential participant questions that cover:

  • Basic demographics
  • Core behaviours
  • Preferences and norms
  • Subject-area-specific familiarity and confidence levels

This gives us the opportunity to ask key questions that will help us identify those who appear to be suitable participants, but should be excluded for any number of reasons, e.g. they work in the same industry as the client who has commissioned the research.

Following this short-listing process, we collaborate with clients to finalise our participant list. This process results in better research. As you’ll be able to conduct your research with as representative an audience as possible.

What sorts of research do you recruit participants for?

We’ve got extensive experience of recruiting participants for a broad range of research methods, including:
  • Surveys
  • 1:1 interviews
  • Groups, panels and workshops
  • User research
  • Market research
  • User testing
  • Usability testing
  • Contextual studies
  • Longitudinal studies

We’ve recruited participants across industries and sectors

  • Financial services
  • Utilities
  • Transport
  • Travel and Hotels
  • Healthcare
  • National Government
  • Local Government
  • Culture
  • Sports (grassroots to elite)
  • Media and Events
  • Higher education
  • Retail and Ecommerce
  • Various B2B niches
Participant recruitment selection funnel diagram
Participant recruitment selection funnel diagram

Key benefits of our participant recruitment and screening services:

UK-wide recruitment and beyond.
Effective screening processes.
Rapid turn-around times.

What do I get?

We provide the following outputs and outcomes when recruiting research participants for clients:
  • Research recruitment brief
  • Recruitment plan and schedule
  • Recruitment notices and adverts
  • Recruitment screening forms and processes
  • Confidentiality and disclosure forms
  • Canned invitations, confirmations, attendance reminders and thank you’s
  • Participant lists and bio’s
  • Participant attendance schedule

If required, we can also help you:

  • Develop your research plans and scripts
  • Source venues and facilities
  • Source and configure remote research tools
  • Provide additional experienced moderators and user researchers


Fees for participant recruitment are dependent on a variety of factors. Please contact us for specific pricing information.


The minimum turn around time for participant recruitment is 10 working days.

What our clients think

Want to work with us too?

Discuss your desired outcomes with a user experience specialist.

How do you approach participant recruitment?

Over the past 10 years, we’ve recruited participants for a broad range of sectors, methods, and objectives. Our approach ensures we:

1. Define objectives, priorities, and constraints

  • Kick-off workshop
  • Recruitment brief
  • Project plan and schedule

2. Define the sourcing and screening process

  • Recruitment plan and schedule
  • Inclusion and exclusion criteria
  • Screening process and forms

3. Conduct recruitment

  • Develop and publish the opportunity
  • Collate and analyse responses
  • Applicant responses
  • Participant short-listing
  • Regular progress updates

4. Secure core and fallback participants

  • Desired participant list
  • Scheduling and confirmations
  • Finalised participant list and schedule

5. Handover and support

  • Updated participant list and bios
  • Schedule
  • Pre-session reminders
  • Post-session communications and incentivisation
  • Post-session recruitment report

Our participant recruitment and screening services will help you maximise the value your research delivers.

Want to discuss your participant recruitment requirements?

Talk to a specialist about sourcing the participants you need.

Looking for research facilities?

Check out our Edinburgh-based research studio.