To conduct valid research, you need to ensure you’re asking the right people, the right questions. This is harder than it sounds, and all too often corners are cut. This often results in poor representation of your specific target audience, the selection of unsuitable participants and a greater risk of ‘no shows’.
To avoid this, diligent participant screening is essential. As it’s the only way to verify whether or not a participant is suitable. We do this by asking each potential participant to answer questions relevant to the specific research project we’re recruiting for. To identify those who should be screened out and those who should be short-listed to participate. We do this by asking each potential participant questions that cover:
- Basic demographics
- Core behaviours
- Preferences and norms
- Subject-area-specific familiarity and confidence levels.
This gives us the opportunity to ask key questions that will help us identify those who appear to be suitable participants, but should be excluded for any number of reasons, e.g. they work in the same industry as the client who has commissioned the research.
Following this short-listing process, we collaborate with clients to finalise our participant list. This process results in better research. As you’ll be able to conduct your research with as representative an audience as possible.