We use a variety of face-to-face and online research methods to capture people’s opinions. Depending on the requirements of the client, you could be asked to take part in:
Surveys & questionnaires: you will be asked to complete a form that contains a variety of open and closed questions. There are no right answers to these questions. Instead these have been designed to identify what you think and how you feel about specific things. Duration: 5 – 30 mins.
1:1 interviews: a researcher will ask you questions about a problem, brand, product or service. These sessions are designed to capture your honest opinion so that issues and opportunities can be identified. Duration: 1 hour.
1:1 usability testing: a researcher will ask you to try and complete a few tasks, e.g. sign-up, buy a product, etc using a website, app or device. These sessions are not testing you; they’re designed to highlight faults and issues with what’s being tested. So that the companies behind them can improve them based on your feedback. Duration: 1 hour.
Focus groups: a researcher will facilitate a group discussion. Groups are kept small, but you will need to feel confident sharing your opinion with others. Duration: 1 hour, Participants: 6-8.
Card sorting: you will be presented with information and asked to sort this into groups, that make the most sense to you. Duration: 1 hour.
Collaborative design: you will be asked to work with others to come up with ideas, present these to the group and then improve them based on feedback. These are highly intensive, yet fun sessions. Duration: 3 – 6 hours, Participants: 6-8.
Browsing with intent & secret shopping tests: you will be asked to complete a certain task, e.g. find your local pharmacist and see if they stock a particular product or purchase a specific item and get it delivered to a friend. We’ll ask you to share your what you’re thinking, feeling and doing throughout the process so that we can identify any potential improvements. Duration: under an hour.
Side-by-side research and shadowing: a researcher will visit you to observe how you approach and do things in your everyday surroundings. The purpose of this is to understand how people use something in real-life and how they overcome the distractions, inconveniences and problems that inevitably crop up. Duration: this is dependent on the activity to be completed but is unlikely to exceed 4 hours.
Diary studies: rather than being guided by a researcher you will be asked to record and share your thoughts, feelings and in some cases, how you’re progressing with a certain task or dealing with a particular scenario. These tend to require daily or weekly contributions over a pre-set time period. Duration: the time required to contribute to a diary study is unlikely to exceed 8 hours, over a 12 week period.
Panel research: you will be asked to take part in a series of research sessions over a period of time (12 weeks to a year). This requires an ongoing commitment as participation across all sessions is key. Duration: the time required to contribute to a panel is unlikely to exceed 8 hours, over a the course of a year.