Over the years I’ve come across and contributed to a diverse range of start-up launch plans. A key ingredient of the successful start-up launches I’ve observed has been a willingness to invest time and thought into an objective-driven plan.
Building effective websites can be tricky. Getting an awesome website that does what you want, fulfils your user’s needs and looks great can be like tightrope walking. So how do you know how to balance on the rope? It’s all in the planning.
Why are so many start-ups not willing to pre-launch their businesses? When lean start-up or minimum viable product are becoming such well known terms. As UX consultants we collaborate start-ups to pre-launch their business, not their product.
Conversion rate optimisation (CRO) is a process used to increase the percentage of visitors that complete a specific task or action. Generally this relates to financial or data transactions but what that task or action is, doesn’t really matter.
A formal or informal expert usability review is a common starting point for most of our projects. Oddly enough it’s also one of the only methods in user centred design that doesn’t directly involve people who will use the product or service.
Over the last 12 months we’ve noticed a substantial spike in the demand for our services. This indicates that there’s increasing buy-in from senior decision makers. Which isn’t surprising given the increasing prominence of user experience (or UX).
Apple have a track record of going against the grain. But what’s interesting is that they’ve always been willing to take business risks. Not just with their hardware and software but the customer experience they deliver.
Despite the changing ways in which we receive and consume content, one thing that has remained a constant in a professional context, is email. In fact email marketing is still one of the most effective methods for reaching, converting and establishing a long-term relationship with your customers.
Customer mapping or customer journey mapping is key to delivering an excellent customer experience, whether you operate online or not. It allows you to identify what your customers need, desire and feel when they interact with your company.
Here’s our round-up of the useful and interesting User Research resources and links from April 2015. This month’s articles and insights from Thought works, Nielson Norman Group, GOV.UK and Google Ventures. Happy reading!
Making the right impression first time whether online and offline is the best way to drive sales. The way that customers now interact with retail companies using both online and offline touch points mean it is vital to ensure you have a consistent experience.
Here’s our round up of the best business and UX strategy links: April 2015. Get insights from other people’s successes and failures. This month features Wired Magazine, Intercom, Angel VC and Onstartups. Happy reading!
Discuss the outcomes you need to achieve with a user experience specialist.
