A formal or informal expert usability review is a common starting point for most of our projects. Oddly enough it’s also one of the only methods in user centred design that doesn’t directly involve people who will use the product or service.
Over the last 12 months we’ve noticed a substantial spike in the demand for our services. This indicates that there’s increasing buy-in from senior decision makers. Which isn’t surprising given the increasing prominence of user experience (or UX).
Apple have a track record of going against the grain. But what’s interesting is that they’ve always been willing to take business risks. Not just with their hardware and software but the customer experience they deliver.
Despite the changing ways in which we receive and consume content, one thing that has remained a constant in a professional context, is email. In fact email marketing is still one of the most effective methods for reaching, converting and establishing a long-term relationship with your customers.
Customer mapping or customer journey mapping is key to delivering an excellent customer experience, whether you operate online or not. It allows you to identify what your customers need, desire and feel when they interact with your company.
Here’s our round-up of the useful and interesting User Research resources and links from April 2015. This month’s articles and insights from Thought works, Nielson Norman Group, GOV.UK and Google Ventures. Happy reading!
Making the right impression first time whether online and offline is the best way to drive sales. The way that customers now interact with retail companies using both online and offline touch points mean it is vital to ensure you have a consistent experience.
Here’s our round up of the best business and UX strategy links: April 2015. Get insights from other people’s successes and failures. This month features Wired Magazine, Intercom, Angel VC and Onstartups. Happy reading!
Here’s our round-up of the interesting User Research links that we have come across in March 2015. Great actionable advice and insights from the best including GOV.UK, Fortune and the Baymard Institute. Happy reading!
Here’s our round-up of the interesting User Research links that we have come across in February 2015. Great actionable advice and insights from the best including Mozilla UX, Laura Klein, GOV.UK and User Focus. Happy reading!
Last week we delivered an introduction to user research and user experience for an incredibly talented and committed bunch of entrepreneurs from UP Techmedia Accelerator. Based at the Creative Exchange Leith, the remit was to make UX inspiring.
Here’s our round-up of the interesting User Research links that we have come across over the festive period. Great actionable advice and insights from the best including Biz Community, Baymard Institute and GOV.UK. Happy reading!
Discuss the outcomes you need to achieve with a user experience specialist.
