The strategic role of design checklists in governance

When creating a design system, you should think about developing and using a design checklist. A design checklist is a group of rules or standards that are tested against. They help ensure any foundation, component, pattern or element meets certain pre-defined criteria. Think of a design checklist as a quality assurance tool – a set of clear standards that all elements in your design system must meet.

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Marketing UX when you can’t show or quantify the ‘magic’

The UX work we do is often invisible, but its impact is undeniable. Whilst this makes our roles at Border Crossing UX hugely fulfilling on a personal and professional level – it does make marketing our work and the outcomes we have achieved hard. So how can we market our impact when confidentiality is key?

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Learning facilitation by being a participant

In this post, we’ll discuss how being a participant of a workshop can improve your facilitation skills. Any practical knowledge and expertise is strengthened by remembering what it feels like to be part of the experience. That’s why we truly think that this role reversal is something every user centred designer should regularly do.

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Translating engagement event outputs into actionable deliverables

In this post, we’ll provide an overview of two key outputs that were developed following an engagement event, focussing on why and how these key deliverables were produced. We’ll also detail the additional links and resources that we benefited from throughout this project.

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Designing and facilitating an engagement event for Sandyford

Sandyford Sexual Health Service wanted to explore key recommendations following a needs assessment of those who support adults with a learning disability on the topic of relationships and sexual health.

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Developing representative and actionable proto-personas for NHS Highland

In the course of a recent project for NHS Highland we were asked to translate ‘discovery’ research into a set of representative and actionable proto-personas.

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Our approach to putting NHS design principles into practice

As external user experience consultants, there’s no doubt we’ve found the NHS design principles and digital service manual to be invaluable resources that we’ve turned to time and time again across a range of national and regional NHS projects we’ve worked on.

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Adopting a hypothesis-led approach to user experience design

When developing a product or service that offers a successful solution, entrepreneurs typically adopt a hit-or-miss experiment. Framing assumptions as hypotheses can improve business experimentations and user experience design. In this post, we discuss the importance of building a culture of experimentation and different UX research techniques.

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Evaluating your content library & why it matters

Over the years we’ve worked with clients who have had some truly massive digital content libraries. In some instances, these are a genuine asset. There is a clear content strategy and legacy content is well maintained. This often results in a clear competitive advantage.

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Digital tips for a greener future: 10 small ways to make a difference

At Border Crossing UX we always work to influence positive change. We know that’s a goal that many of you share. That’s why we’ve gathered our favourite sustainable digital tips to help you be more environmentally friendly. See how you could have an impact.

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The power of lightning talks

Lightning talks are a brilliant way to harness and share internal and external expertise. If you’ve participated in a research or design sprint before, then you’ll know how powerful a good lightning talk can be. In this post we discuss how to plan and prepare for them.

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Ice breaker exercise instructions: 1 Thing. Go around the table and tell us: 1) Your name. 2) Your role and organisation. 3) what 1 thing Acme Inc could do to improve user experience?

Why a strong icebreaker is the key to a great workshop

Want to facilitate great workshops and establish an even playing field? Then use an icebreaker to start off your session. Though icebreakers are often seen as a cheesy way to start of a meeting or a workshop they are a great tool in your arsenal. That is why they are the only exercise that is guaranteed to start every workshop that we facilitate.

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Usability: the core principles of web usability

Whether it’s a tin opener or a website, if people can’t use it, they won’t. Usability is integral to success. It directly influences the user experience. Poor usability impacts brand perception, employee productivity and your bottom line.

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What is a prototype and how do they reduce wastage?

Delivering an experience that truly meets end-user needs and goals is difficult. Often, compelling user experiences are the result of an iterative design process. But how do you validate your designs in user testing without wastage?

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Why do user experience (UX) personas matter?

A user experience persona is a fictional character that represents the needs and constraints of a range of real users. It is essentially a design tool used to inform the design at the beginning of a process and validate decisions in the later stages.

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UX design techniques: red routing and top tasks

In the age of the consumer, it is vital for companies who conduct business online to identify their user’s goals.  By pinpointing the key tasks that people want to carry out on your website, you are establishing your ‘Red Routes’ or ‘Top Tasks’.

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Using personas for your digital transformation

A persona is a representation of a user. A good persona should be based on interviews with real customers.  A persona then has the ability to help design teams empathise with the user and appreciate their frustrations and difficulties.

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UX Design Techniques: Introduction to Storyboarding

A storyboard is a method in which to illustrate the interaction between a person and a product. They allow a team to visually map out and specify how a user interacts and reacts to a product whilst considering additional external factors.

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A beginner’s guide to pre-launch landing pages

In an ideal world we’d all like to launch a beautiful, complete and bug-free product, on-time to a captive audience of prospective customers. But the truth is you’re more likely to launch a buggy product or service late to your pals.

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How to develop a pre-launch plan for your start-up

Over the years I’ve come across and contributed to a diverse range of start-up launch plans. A key ingredient of the successful start-up launches I’ve observed has been a willingness to invest time and thought into an objective-driven plan.

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Why you should pre-launch your start-up (not your product)

Why are so many start-ups not willing to pre-launch their businesses? When lean start-up or minimum viable product are becoming such well known terms. As UX consultants we collaborate start-ups to pre-launch their business, not their product.

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Conversion rate optimisation: process matters

Conversion rate optimisation (CRO) is a process used to increase the percentage of visitors that complete a specific task or action. Generally this relates to financial or data transactions but what that task or action is, doesn’t really matter.

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Expert usability reviews: when (and when not) to use them

A formal or informal expert usability review is a common starting point for most of our projects. Oddly enough it’s also one of the only methods in user centred design that doesn’t directly involve people who will use the product or service.

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Customer mapping: the basics

Customer mapping or customer journey mapping is key to delivering an excellent customer experience, whether you operate online or not. It allows you to identify what your customers need, desire and feel when they interact with your company.

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Why create a sitemap when planning a new website?

A sitemap is a visual representation of a website or application’s structure. It should clearly communicate how all the information is organised.If you are commissioning a new website or a redesign then you should include one in your brief. 

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How to plan a successful website or redesign

Businesses often throw themselves into web design or web development projects. It may take a while for it to happen but once a project is green-lit there’s normally a mad scramble to compile requirements, source quotes and kick-off the project as quickly as possible.

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Do we really need the user research & usability testing?

This is a question we are often asked by prospective clients. Normally a quick conversation is enough to convey its importance and the fundamental role it plays in the design and technical projects we undertake.

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Alpha, beta & official releases: What’s the difference?

We do our best not to use jargon when communicating with clients. That said, we do use the terms alpha, beta and official release. These terms are useful because they help everyone understand where we are with a technical development project.

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Defining the scope of a project

Now first off I want to state that I have learnt this the hard way. There was no epiphany this is just something I’ve learnt by being burnt.

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