It might seem like a bold choice to give a talk about how people don’t care about digital transformation at a Digital Transformation Summit, but as an expert in User Research, Esther Stringer knows the importance of ensuring stakeholder buy in and giving users what they really want and need – something that works. This post gives an overview of the talk and its key takeawys.
Digital Transformation is no longer the new kid on the block. But the need to deliver a transformation efficiently and effectively has never been more important. That’s why I was pleased to see the immense turnout for DIGIT.FYI’s 4th Annual Digital Transformation Conference.
Last month I presented my thoughts on Mobile User Experience (UX) at Mobile Scotland 2016. I shared my 3 golden rules of how to deliver a great mobile user experience: 1. Keep it simple; 2. Be personal and; 3. Knowing when to stop.
We were asked to present a Learning Zone session at EventIt 2016. Find out how applying user centred design techniques will improve the experience of your events attendees, exhibitors and sponsors – throughout the event lifecycle.
Digital Transformation 2016 was one of those awesome events when a bunch talented people get together and talk. In our breakout session I shared how to understand a problem fully before starting to design the right solution.
Let’s talk through context, constraints, and where we can have the most impact.