Tagging your marketing campaigns can help you measure their return on investment. Given how easy it is to do this for your online campaigns there’s no excuse not to apply these techniques to your offline campaigns too.
When we were planning the update of our website having a company blog was pretty high on the list of requirements. At first this seemed like a natural addition but the more we discussed it amongst each other the more we realised how divisive a feature this was.
Discuss the outcomes you need to achieve with a user experience specialist.