Here’s our round up of the best business and UX strategy links we’ve bookmarked this April (2016).
Business & UX Strategy Links: April 2016
Pixar, Artists, Founders and Corporate Innovation (Steve Blank)
Steve Blank on what start-up founders and corporate innovators can learn from Pixar’s creative process.
From touchpoints to journeys: Seeing the world as customers do (McKinsey & Company)
“To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more important issue: the customer’s end-to-end journey.”
Startup Playbook (Sam Altman)
We spend a lot of time advising startups. Though one-on-one advice will always be crucial, we thought it might help us scale Y Combinator if we could distill the most generalizable parts of this advice into a sort of playbook we could give YC and YC Fellowship companies. Then we thought we should just give it to everyone. This is meant for people new to the world of startups. Most of this will not be new to people who have read a lot of what YC partners have written—the goal is to get it into one place.
Innovation Outposts and The Evolution of Corporate R&D (Steve Blank)
“The last 40 years have seen an explosive adoption of new technologies (social media, telecom, life sciences, etc.) and the emergence of new industries, markets and customers. Not only are the number of new technologies and entrants growing, but also increasing is the rate at which technology is disrupting existing companies. As a result, while companies are facing continuous disruption, current corporate organisational strategies and structures have failed to keep pace with the rapid pace of innovation.”
Three Moves Every Startup Founder Must Make to Build a Brand That Matters (First Round Review)
You may have to enter an email address to read the full article but it’s certainly worth it! This is one of the best posts I’ve read in terms of the key questions and steps you need to take to develop a meaningful brand identity.
The Keys to Scaling Yourself as a Technology Leader (First Round Review)
In just four years, Adam Pisoni helped grow Yammer from a team of five with an idea to a company of 500 worth a billion dollars. Today, he’s back to square one, working on a brand new company with just a handful of people — and one question dominates his mind: “What do I want to do differently this time?”
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