Adopting a hypothesis-led approach to design
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Border Crossing UX
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Scientists are known for being measured, methodical and exacting in their approach. They follow a logical structure and systemise their research to obtain valid data and confident results. Following a path of enquiry has given us some of the most important discoveries of our time. We owe everything from insulin to x-rays to the scientific process that asks, “What happens if I do this?”.
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