Business and UX Strategy Links and Resouces: May 2015

Business and UX Strategy Links and Resouces: May 2015

Business and UX Strategy Links and Resouces: May 2015 1146 651 Border Crossing UX

Here’s our round up of the most useful business and UX strategy resources we’ve come across recently.

Organisational Debt is like Technical debt – but worse (Steve Blank)

“While technical debt is an understood problem, it turns out startups also accrue another kind of debt – one that can kill the company even quicker – organisational debt. Growing companies need to understand how to recognise and “refactor” organisational debt.”

Link to article


Don’t Build When You Build-Measure-Learn (Strategyzer)

“This post explains how to correctly build “Minimum Viable Products” (MVPs) so that you can maximise learning.”

Link to article


A Guide To Measuring What & Improving Matters (For Entrepreneurs)

This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. This is a must-read post!

Link to article


For marketing early startups: Deep, not wide (A Smart Bear)

“Spreading your precious money and even more precious time over many channels doesn’t get a company off the ground. Typically, successful companies find one channel that really works, and then plumb it to its maximum inventory before layering on additional channels.”

Link to article


What is product design? (Medium)

“This article aims to give you a deep understanding of the role of Product Design in this process. The answer to what it means to be a Product Designer is constantly evolving. This is my attempt at conveying the breadth, wealth, and utility of this sadly underestimated role.”

Link to article


How to build a growth machine (Medium)

“Andy Johns has had the good sense to hop on, not one, but FOUR rocket ships. He’s been a key member of the early growth teams at Facebook, Twitter, and Quora and is now the Director of Growth and Revenue at Wealthfront. He may know a thing or two about hypergrowth.

That’s why I’ve devoured everything I could find about his approach to growing startups. Here, I’ve done my best to distill his perspectives on growth into eight actionable takeaways for the aspiring growth marketer.”

Link to article

Got time for more?

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work (Steve Blank)

6 things to pre-empt 90% of Due Diligence (The Angel VC)

Another look at 6 things to pre-empt Due Diligence (The Angel VC)


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