Whether it’s a tin opener or a website, if people can’t use it, they won’t. Usability is integral to success. It directly influences the user experience. Poor usability impacts brand perception, employee productivity and your bottom line.
Delivering an experience that truly meets end-user needs and goals is difficult. Often, compelling user experiences are the result of an iterative design process. But how do you validate your designs in user testing without wastage?
A user experience persona is a fictional character that represents the needs and constraints of a range of real users. It is essentially a design tool used to inform the design at the beginning of a process and validate decisions in the later stages.
It’s the game of the Summer: Pokémon Go. After a couple of weeks of heavy ‘testing’ (or more accurately desperately collecting Eevees) I’ve realised that I spend more time on Pokémon Stop than Go. So, why is everyone talking about it?
Last month I presented my thoughts on Mobile User Experience (UX) at Mobile Scotland 2016. I shared my 3 golden rules of how to deliver a great mobile user experience: 1. Keep it simple; 2. Be personal and; 3. Knowing when to stop.
Here’s our round-up of the useful Mobile UX Design links: May 2016. Great actionable advice from some of the best in the industry. This month features articles from Google, UIE, Nielson Norman Group, and Apple. Happy reading!
The latest versions of Transport for Edinburgh’s (TfE) journey planning apps are available to download from the App Store and Google Play. Shameless plugs aside we wanted to share what it’s been like working with Lothian Buses’ team.
We were asked to present a Learning Zone session at EventIt 2016. Find out how applying user centred design techniques will improve the experience of your events attendees, exhibitors and sponsors – throughout the event lifecycle.
In the age of the consumer, it is vital for companies who conduct business online to identify their user’s goals. By pinpointing the key tasks that people want to carry out on your website, you are establishing your ‘Red Routes’ or ‘Top Tasks’.
A persona is a representation of a user. A good persona should be based on interviews with real customers. A persona then has the ability to help design teams empathise with the user and appreciate their frustrations and difficulties.
Digital Transformation 2016 was one of those awesome events when a bunch talented people get together and talk. In our breakout session I shared how to understand a problem fully before starting to design the right solution.
A storyboard is a method in which to illustrate the interaction between a person and a product. They allow a team to visually map out and specify how a user interacts and reacts to a product whilst considering additional external factors.
Discuss the outcomes you need to achieve with a user experience specialist.