The Marketing Society: Trendspotting Strategy Event
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Border Crossing UX
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Trendspotting is more than checking an instantaneous ranking on Twitter about hashtags and topics. Blending art and science, trendspotting has replaced the traditional marketing method of the 4 Ps: product, pricing, promotion and place. As the world around us changes, so must our strategy, weaving into the fundamental shifts in value and purpose every consumer experiences in their purchasing decisions.
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