Thoughts

The Internet of Things (IoT) is the front line of innovation. Found all around us, its applications present challenges for both hardware and design. To overcome those challenges, designers need to adopt the right process: user-centred design.

Experts and professionals often attempt to predict what the next big trends will be. But do they get them right? I’ve had a look back at articles and headlines. Here are 3 of the biggest predictions that caught my eye and how they really did.

It’s the game of the Summer: Pokémon Go. After a couple of weeks of heavy ‘testing’ (or more accurately desperately collecting Eevees) I’ve realised that I spend more time on Pokémon Stop than Go. So, why is everyone talking about it?

Living in the digital age, a restaurant’s website has become the customers first point of contact. So, it is vital that it is user friendly and easy to navigate. The online booking system should be fool proof. But how often are they?

Over the last 12 months we’ve noticed a substantial spike in the demand for our services. This indicates that there’s increasing buy-in from senior decision makers. Which isn’t surprising given the increasing prominence of user experience (or UX).