Google have updated their SEO starter guide. We always recommend that clients familiarise themselves with this document as it provides a comprehensive and perhaps more importantly free overview of how best to approach search engine optimisation (SEO) from Google itself.

This updated version is certainly an improvement on the last thanks to the addition of a glossary of terms and increased usage of images throughout the document. But this update isn’t just superficial it also includes a much needed and new section on SEO for Mobile Phones.

So if you’ve got the the time do take a look as this document because it is not only a great introduction it is also an invaluable reference point.

Download the updated search engine optimisation starter guide (pdf)

François Roshdy

François is director of user experience at Border Crossing UX. He specialises in helping clients continuously improve the experiences they deliver.