![](https://bordercrossingux.com/wp-content/uploads/2016/08/diary-1-e1509028065941-768x437.jpg)
Why we decided it was time for a rebrand
When we started out in 2006 we were focused on building cheap and cheerful products. We had a few in the works so we needed a core identity that could be spun out for a number of stand-alone products like Border Crossing TV.