UX Scotland 2014 kicks off in a couple of weeks with a series of workshops which will be followed by the 2 day conference. Last year’s conference was a great experience; much was learnt and many friends were made. So fingers crossed this year’s conference is every bit as good as the last one!
UX for Gamer Acquisition, Retention and Conversion (13:30 – 15:00)
The last few years witnessed a consolidation of kids virtual worlds or MMOs (massively multiplayer online games, derived from MMORPG – Role-Playing Games). Think Moshi Monsters and Club Penguin. These games aren’t sold – they’re available for free on the Internet, partly in order to facilitate discovery and access, a model since adapted to other platforms and genres. When you let players in for free, and when there are so many other “free” games around, acquisition and retention become essential in order to increase the chances of any conversions to paying players. The first impressions in the initial minutes of trying a game are essential – provide a poor user experience, confusing or unexciting, and you’ve lost your players to churn. By running through examples of research and good practice, participants will learn the best ways to increase usability, user engagement and satisfaction during the fundamental period of starting a game for the first time, as well as different tactics deployed to encourage payments in freemium games.
User Research & Testing with Children (15:30 – 16:45)
This session will give participants the toolkit and skills required when conducting user research and testing with children and young people (under the age of 18).
We’ll begin with an overview of the guiding principles, best practices and standards for conducting research and testing with minors. Then we’ll take participants through practical examples and exercises of how to research and test throughout the stages of game design, as an example, with practical takeaways of tools and techniques that should be considered when designing research and testing projects with children.
Not booked a ticket yet?
We’d definitely recommend attending so if you still haven’t got your ticket yet, get booking now!