UX Strategy Links and Resources: August 2015

UX Strategy Links and Resources: August 2015

UX Strategy Links and Resources: August 2015 1146 651 Border Crossing UX

Here’s our round up of the best business and UX strategy resources we’ve come across recently. If you’re interested in learning from other people’s successes and failures, click on the “read more” link below.

This is the Product Death Cycle. Why it happens, and how to break out of it (Andrew Chen)

This post covers each step of the product death cycle and why it happens. What’s more it also presents a list of questions that might help you avoid it.

Link to article

 

Speed as a Habit (FirstRound)

“This article is by Dave Girouard, CEO of personal finance startup Upstart, and former President of Google Enterprise Apps. He’s well known for building Google’s enterprise apps division into a $1B+ global business. Here he shares his tips for making speed fundamental to your company.”

Link to article

 

Design Thinking Comes of Age (HBR)

“There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work. This new approach is in large part a response to the increasing complexity of modern technology and modern business. That complexity takes many forms.”

Link to article

 

Digital Experiences Are About People, Not Technology (UX Matters)

“Buzzwords are double-edged swords that both validate successful practices and can become the bane of thoughtful UX professionals who must manage the unrealistic expectations that emerge along with the hype and misinformation. Buzzwords often become so popular that people co-opt them for distinctly different purposes—thus, disconnecting them from their original value proposition.”

Link to article

 

Lessons Learned Growing Consumer Products (Medium)

“There are three distinct phases in a B2C product’s evolution. Consumer products start as a want then turn into a need. In the final phase, which most don’t get to, they evolve into a utility.”

Link to article

 

Consumer Banking: the challenges and opportunities (Medium)

“This article looks at six design problems specific to banks and how these challenges offer opportunities to re-imagine banking as a service.”

Link to article

 

Zero-sum marketing channels: Good or bad for a startup to pursue? (A Smart Bear)

“This is a must-read article for start-ups or anyone looking to make the most of their marketing.”

Link to article

 

How Emotion Helped Grow Our Startup to 2.8M Users in 20 Months (OnStartups)

“When you’re launching a startup it can often feel like you’re walking in pitch black guided only by flickers of light.

That’s how I felt while receiving advice on whether or not to listen to users that thought they would never be able to design. But what I learned while growing Canva to 2.8 million users is that exercising the discretion to do both is what good business is all about. My advice – do both, but remember timing is everything.”

Link to article

 

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