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Google releases updated SEO starter guide

Google have updated their SEO starter guide. We always recommend that clients familiarise themselves with this document as it provides a comprehensive and perhaps more importantly free overview of how best to approach search engine optimisation (SEO) from Google itself.

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What’s getting tacked on to your web development brief?

I’ve started to notice a recurring trend in the briefs and request for proposals we receive. Every one we’ve reviewed of late has one line in it that is totally out of sync with the rest of the document’s content.

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Alpha, beta & official releases: What’s the difference?

We do our best not to use jargon when communicating with clients. That said, we do use the terms alpha, beta and official release. These terms are useful because they help everyone understand where we are with a technical development project.

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3 things that made us better

Here are 3 things that I’ve introduced since joining Border Crossing Media. You’d most likely see them in a large organisation but they’ve certainly helped us grow as a company:

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Our approach to collaborating on a design

We always prefer to work with a design team throughout a project but when this isn’t possible we’ll provide as much help as we can. More often than not this entails providing guidelines and prototypes that showcase potential improvements.

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Determine your online strategy

I am going to start this post with a simple assumption –  you have a business plan. As part of your plan you may have noted that you need to develop a presence online.  

860 489 Border Crossing UX