The Marketing Society’s Trendspotting Event discussed trend projections in consumer behaviour and organisational strategies. Pivoting on the themes of value vs. values, sustainability and behavioural science, here’s a look at the three big themes for consumers in the coming year.
This year’s Marketing Technology Summit focused on adapting to the customer experience and addressing their evolving expectations in the fast-shifting digital world. From social selling and marketing automation to data analytics and changing consumer behaviours, we’ve highlighted the top takeaways from the event – with a particular focus on how these affect the User Experience.
We’re incredibly pleased to share that our long-term partners Factory 73 have been awarded the NHS Highland website design and development tender. Border Crossing UX has also been engaged to provide user experience support throughout this 3-phased development process.
Whether you are looking to launch your website in a new country or are seeking to make your site more accessible to foreign-language speakers in your existing market, creating a seamless UX experience is the key to attracting new segments. So how can organisations ensure their websites perform well in different regions and languages?
Ever since we heard Auticon UK speak about “Neurodiversity in Tech” at the Digit Expo in November 2021, we have been passionate about learning more about ways to embrace neurodiversity in our hiring practices and create more inclusive work environments.
We’re delighted to welcome Catherine MacEwan, our new Junior UX Designer. She’s been working closely with the rest of the team to help create artefacts that are both beautiful and usable. We sat down with her to learn more about her background and inspirations.
Scott Campbell joined our team as a Junior Designer in January and has been hard at work creating visually compelling products for our clients. We sat down with him to learn more about what he does, why he decided to join Border Crossing UX and what drives his inspiration.
Over the years we’ve worked with clients who have had some truly massive digital content libraries. In some instances, these are a genuine asset. There is a clear content strategy and legacy content is well maintained. This often results in a clear competitive advantage.
The 3rd Monday in January is now widely known as ‘Blue Monday’, the most depressing day of the year. So, on a day where it would be easy to get fixated on the negatives, we thought we’d share positive examples of communities, governments, businesses, and individuals coming together to improve the world.
At Border Crossing UX we always work to influence positive change. We know that’s a goal that many of you share. That’s why we’ve gathered our favourite sustainable digital tips to help you be more environmentally friendly. See how you could have an impact.
As another strange year draws to a close, we would like to wish you all a safe and incredibly Happy Christmas. And most importantly, a massive thank everyone who has made 2021 a special year at Border Crossing UX, despite the tough context.
Rebecca Nurlu is our new Marketing Specialist here at Border Crossing UX. With her she brings a wealth of experience in marketing, and a passion for user experience. We sat down with her to find out a bit more about why she joined the consultancy, and what she’s enjoying so far.
Discuss the outcomes you need to achieve with a user experience specialist.
