The Business Gateway wanted to identify how they could deliver the most relevant products, services and support to micro-businesses in Edinburgh. We helped them map and design better services for these key Clients.
Here’s our round-up of the useful and interesting User Experience (UX) Design links from August 2015. This month’s articles and insights from Thought works, Nielson Norman Group, Google Ventures and UX Matters. Happy reading!
In an ideal world we’d all like to launch a beautiful, complete and bug-free product, on-time to a captive audience of prospective customers. But the truth is you’re more likely to launch a buggy product or service late to your pals.
Building effective websites can be tricky. Getting an awesome website that does what you want, fulfils your user’s needs and looks great can be like tightrope walking. So how do you know how to balance on the rope? It’s all in the planning.
Over the last 12 months we’ve noticed a substantial spike in the demand for our services. This indicates that there’s increasing buy-in from senior decision makers. Which isn’t surprising given the increasing prominence of user experience (or UX).
Apple have a track record of going against the grain. But what’s interesting is that they’ve always been willing to take business risks. Not just with their hardware and software but the customer experience they deliver.
Customer mapping or customer journey mapping is key to delivering an excellent customer experience, whether you operate online or not. It allows you to identify what your customers need, desire and feel when they interact with your company.
Last week we delivered an introduction to user research and user experience for an incredibly talented and committed bunch of entrepreneurs from UP Techmedia Accelerator. Based at the Creative Exchange Leith, the remit was to make UX inspiring.
Our article, The importance of User Experience, for Business Comment Magazine has generated a lot of positive feedback.
Remember the old adage: “Never work with animals or children”? Well here’s a high-level overview of how to successfully conduct user research and testing with children.
Following the final session of UX Scotland 2013 I was confronted with two hungry speakers, Andrew Zusman and Avi Itzkovich, who were searching for the best fish and chips they could find.
Up until recently it was considered a search engine optimisation (SEO) best practice to optimise the anchor text (the specific text used to create a link) in use on your web pages and blog posts by including keywords you wish to rank for.
Discuss the outcomes you need to achieve with a user experience specialist.