Here’s our round up of the best business and UX strategy links: May 2015. Get insights from other people’s successes and failures. This month features Steve Blank, A Smart Bear, Strategyzer and For Entrepreneurs. Happy reading!
Over the years I’ve come across and contributed to a diverse range of start-up launch plans. A key ingredient of the successful start-up launches I’ve observed has been a willingness to invest time and thought into an objective-driven plan.
Building effective websites can be tricky. Getting an awesome website that does what you want, fulfils your user’s needs and looks great can be like tightrope walking. So how do you know how to balance on the rope? It’s all in the planning.
Why are so many start-ups not willing to pre-launch their businesses? When lean start-up or minimum viable product are becoming such well known terms. As UX consultants we collaborate start-ups to pre-launch their business, not their product.
Conversion rate optimisation (CRO) is a process used to increase the percentage of visitors that complete a specific task or action. Generally this relates to financial or data transactions but what that task or action is, doesn’t really matter.
Apple have a track record of going against the grain. But what’s interesting is that they’ve always been willing to take business risks. Not just with their hardware and software but the customer experience they deliver.
Despite the changing ways in which we receive and consume content, one thing that has remained a constant in a professional context, is email. In fact email marketing is still one of the most effective methods for reaching, converting and establishing a long-term relationship with your customers.
Making the right impression first time whether online and offline is the best way to drive sales. The way that customers now interact with retail companies using both online and offline touch points mean it is vital to ensure you have a consistent experience.
Here’s our round up of the best business and UX strategy links: April 2015. Get insights from other people’s successes and failures. This month features Wired Magazine, Intercom, Angel VC and Onstartups. Happy reading!
On January 24th Google revealed some major updates to their privacy policy. There has been a mixed response to the changes that were announced on Google’s Official Blog.
When I first joined Border Crossing Media I spent quite a lot of time familiarising myself with the way that Google and other search engines operate.
I’ve started to notice a recurring trend in the briefs and request for proposals we receive. Every one we’ve reviewed of late has one line in it that is totally out of sync with the rest of the document’s content.
Discuss the outcomes you need to achieve with a user experience specialist.