This page provides links to detailed descriptions of specific research and experience design capabilities referenced in proposals and procurement documentation.

How these are applied is shaped by context, scale, and risk.

For an overview of how we work and when to engage us, visit our services.

Strategic direction and positioning

Define what matters, where to focus, and how your organisation should compete and differentiate.

Future scenarios and horizon scanning

Experience strategy

Product strategy

Content strategy

Value proposition design

Target market analysis and customer segmentation

Competitive research and positioning

Decision support and prioritisation

Bring clarity to complex choices, surface trade-offs, and align stakeholders around defensible decisions.

Decision framing and support

Collaborative decision making

Risk and opportunity gap analysis

Success measures and decision metrics

Bid strategy and decision support

Experience advisory

Research and insight

Generate and organise decision-grade evidence so strategy and investment are grounded in real behaviour and context.

Research strategy

Applied user research

Journey analysis and behavioural insight

Insight management

Research recruitment and screening

Evaluation and independent assessment

Objectively assess performance and risk to identify where change will have the greatest impact.

Expert review

Experience evaluation

Content assessment and prioritisation

Solution validation

Test and refine emerging solutions before committing to build, scale, or invest.

Product and service design

Governance, operating models and capability

Put the right structures, roles, and ways of working in place so customer and user experience can be delivered consistently and at scale.

Experience governance

Design system strategy and governance

Experience capability strategy and operating models

Structured engagement

Create the conditions for meaningful participation, alignment, and shared ownership in complex environments.

Engagement and co-design events

Supporting information

Additional information relevant to procurement teams and potential partners.

Procurement frameworks

Partnerships and programme support

Assets and accelerators