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Research

User Testing: Radical innovation through human insights

User Testing: Radical innovation through human insights 400 302 Border Crossing UX

On September 20th 2019 User Testing will be hosting, Radical innovation through human insights. User Testing will share key insights from their UK financial services customer study and host a panel discussion with industry leaders in CX.

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Infographic: The Growth of FinTech in Scotland

Infographic: The Growth of FinTech in Scotland 1300 6876 Border Crossing UX

Fintech Scotland 2017 was another great event from the team at Digit.fyi bringing together talent from across the sector. After two days of debate and discussion here’s our infographic of how this multi-billion pound industry has grown.

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What is a Diary Study and Why Should You Care?

What is a Diary Study and Why Should You Care? 860 489 Border Crossing UX

A Diary Study is a longitudinal research method used for collecting qualitative user data. It is self-documented to promote honest feedback reflecting their experiences. It’s a perfect way to understand what people think and feel.

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User Research Links & Resources: June 2016 Round-up

User Research Links & Resources: June 2016 Round-up 1147 651 Border Crossing UX

Here’s our round-up of the useful User Research links that we have come across in June 2016. Great actionable advice from some of the best in the industry. Featuring Nielson Norman Group, Andrew Chen and Medium. Happy reading!

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Mobile User Experience (UX) for Journey Planning Apps

Mobile User Experience (UX) for Journey Planning Apps 1120 1120 Border Crossing UX

The latest versions of Transport for Edinburgh’s (TfE) journey planning apps are available to download from the App Store and Google Play. Shameless plugs aside we wanted to share what it’s been like working with Lothian Buses’ team.

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User Research Links & Resources: May 2016 Round-up

User Research Links & Resources: May 2016 Round-up 1147 651 Border Crossing UX

Here’s our round-up of the usefulUser Research links from April 2016. Great actionable advice from some of the best in the industry. This month features The Effective Engineer, UX Matters, and Mike Fishbein. Happy reading!

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User Research Links & Resources: April 2016 Round-up

User Research Links & Resources: April 2016 Round-up 1147 651 Border Crossing UX

Here’s our round-up of the useful User Research links that we have come across in April 2016. Great actionable advice comes this month from User Focus, Nielson Norman Group, Andrew Chen and Baymard Institute. Happy reading!

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User Research Links & Resources: March 2016 Round-up

User Research Links & Resources: March 2016 Round-up 1147 651 Border Crossing UX

Here’s our round-up of the interesting User Research links that we have come across in March 2016. Great actionable advice and insights from UserFocus, Nielson Norman Group, UX Matters and Baymard Institute. Happy reading!

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Using Personas for your Digital Transformation

Using Personas for your Digital Transformation 860 489 Border Crossing UX

A persona is a representation of a user. A good persona should be based on interviews with real customers.  A persona then has the ability to help design teams empathise with the user and appreciate their frustrations and difficulties.

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User Research Links & Resources: January 2016 Round-up

User Research Links & Resources: January 2016 Round-up 1147 651 Border Crossing UX

Here’s our round-up of the interesting User Research links that we have come across in January 2016. Great actionable advice and insights from 3 articles from the Nielson Norman Group, UX Matters and UIE. Happy reading!

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Service Design for SANTA Inc pt. 4 – The Big Man

Service Design for SANTA Inc pt. 4 – The Big Man 1920 1091 Border Crossing UX

With only 2 days until the big event we had to share the big man’s persona from our Service Design workshop. With more names than most, and nearly a millennium of spreading goodwill at Christmas, Santa Claus needs to stay on top of his game.

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Service Design for SANTA Inc pt.3 – Production Crew

Service Design for SANTA Inc pt.3 – Production Crew 1920 1091 Border Crossing UX

You may not have heard of our third persona from SANTA Inc. But believe me, without this guy, noone would get their presents on time – if ever! Bernard has a tricky job, keeping his team of over 1,000 elves productive and focused.

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Service Design for SANTA Inc. pt. 2 – COO Mrs Claus

Service Design for SANTA Inc. pt. 2 – COO Mrs Claus 1920 1091 Border Crossing UX

Ensuring success as the number 1 Christmas provider for nice children year on year requires strength in leadership and a strong head for numbers. Our second interview was with our project sponsor Mrs Claus.

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User Research Links and Resources: November 2015

User Research Links and Resources: November 2015 1147 651 Border Crossing UX

Here’s our round-up of the interesting User Research links that we have come across in November 2015. Great actionable advice and insights from the best including UX Matters, UserFocus, Uber, 24 ways and Wharton. Happy reading!

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User Research Links and Resources: August 2015

User Research Links and Resources: August 2015 1147 651 Border Crossing UX

Here’s our round-up of the useful User Research links that we have come across in August 2015. Great actionable advice from some of the best in the industry. Featuring Nielson Norman Group, Google Ventures and UIE. Happy reading!

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User Research Links & Resources: July 2015 Round-up

User Research Links & Resources: July 2015 Round-up 1147 651 Border Crossing UX

Here’s our round-up of the useful User Research links that we have come across in July 2015. Great actionable advice from some of the best in the industry. Featuring UX Booth, Folding Burritos, UserFocus and Google Ventures. Happy reading!

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User Research Links and Resources: May 2015

User Research Links and Resources: May 2015 1147 651 Border Crossing UX

Here’s our round-up of the useful User Research links that we have come across in May 2015. Great actionable advice from some of the best in the industry. Featuring UX Booth, Baymard Institute and Medium. Happy reading!

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Conversion rate optimisation: process matters

Conversion rate optimisation: process matters 1920 1440 Border Crossing UX

Conversion rate optimisation (CRO) is a process used to increase the percentage of visitors that complete a specific task or action. Generally this relates to financial or data transactions but what that task or action is, doesn’t really matter.

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Expert usability reviews: when (and when not) to use them

Expert usability reviews: when (and when not) to use them 1920 1440 Border Crossing UX

A formal or informal expert usability review is a common starting point for most of our projects. Oddly enough it’s also one of the only methods in user centred design that doesn’t directly involve people who will use the product or service.

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User Research Resources & Links: April 2015

User Research Resources & Links: April 2015 1147 651 Border Crossing UX

Here’s our round-up of the useful and interesting User Research resources and links from April 2015. This month’s articles and insights from Thought works, Nielson Norman Group, GOV.UK and Google Ventures. Happy reading!

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User Research Resources & Links: March 2015

User Research Resources & Links: March 2015 1147 651 Border Crossing UX

Here’s our round-up of the interesting User Research links that we have come across in March 2015. Great actionable advice and insights from the best including GOV.UK, Fortune and the Baymard Institute. Happy reading!

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User Research Resources & Links: February 2015

User Research Resources & Links: February 2015 1147 651 Border Crossing UX

Here’s our round-up of the interesting User Research links that we have come across in February 2015. Great actionable advice and insights from the best including Mozilla UX, Laura Klein, GOV.UK and User Focus. Happy reading!

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User Research Resources & Links: January 2015

User Research Resources & Links: January 2015 1147 651 Border Crossing UX

Here’s our round-up of the interesting User Research links that we have come across over the festive period. Great actionable advice and insights from the best including Biz Community, Baymard Institute and GOV.UK. Happy reading!

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User Research Roundup: Dec 2014

User Research Roundup: Dec 2014 1147 651 Border Crossing UX

Here’s our round-up of the user research and customer development resources we’ve come across in December 2014.

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User Research Roundup: Nov 2014

User Research Roundup: Nov 2014 1147 651 Border Crossing UX

Here’s our round-up of the user research resources we’ve come across in November 2014.

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Writing the perfect Scottish referendum question

Writing the perfect Scottish referendum question 860 489 Border Crossing UX

On the 11th of May 2012 the Scottish Governments’ consultation on the proposed independence referendum closed. There has been a lot of debate over the proposed question. So we thought we’d look at what makes the perfect question.

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Gain insights by profiling your competitors domains

Gain insights by profiling your competitors domains 860 489 Border Crossing UX

Back in January some interesting data on the the technical purchasing decisions of YCombinator startups was released. The data shared was a showcase for a simple but incredibly useful tool called domain profiler.

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Exclude specific IP’s from Google Anlaytics reports

Exclude specific IP’s from Google Anlaytics reports 860 489 Border Crossing UX

Worried about your Google Analytics data being skewed by your staff’s usage of your own website? If so, set-up a custom filter to exclude those IP addresses.

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Which Google Analytics tracking code are you using?

Which Google Analytics tracking code are you using? 860 489 Border Crossing UX

Whilst doing a website review I was pretty surprised to see that the old Google Analytics tracking code was still being used.

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