This is an accessible and engaging overview of user experience design and the benefits it provides. This video focuses on the importance of defining the value your work can deliver.

Don’t focus on the numbers – pay attention to the mindset.

Developed by Dr. Susan Weinschenk, author of the brilliant book, Neuro Web Design: What Makes Them Click?, this 5 minute video is well worth taking the time to watch.


The ROI of user experience design video
Dr. Susan Weinschenk website
Neuro Web Design: What makes them click?

François Roshdy

François is director of user experience at Border Crossing UX. He specialises in helping clients continuously improve the experiences they deliver.