Requirements gathering and roadmapping
Accelerate momentum whilst reducing risk and wastage. Gathering, refining, and prioritising requirements is one of the most critical processes in…
Target market analysis and customer segmentation
Focus on the markets and segments that matter most. Identifying target markets and then segmenting them in as meaningful a…
Research strategy
Help people make better decisions. Research takes time, budget, and resources. So, if you’re going to do it or advocate…
Competitor research, analysis, and benchmarking
Find your competitive edge. Markets and competitors don’t stand still. As things change, so should you. Identify performance gaps, address perception…
Engagement and co-design events
Harness the knowledge and experience of key stakeholders. Bringing together diverse perspectives, including those of external stakeholders, to explore and…
Participant recruitment and screening
Get the participants you need. Participant recruitment can be incredibly challenging. Our participant recruitment and screening services were developed by…
User research
Ask the right people, the right questions. In business, valid user research and testing is critical to success. But capturing…
Concept development and testing
Explore opportunities and solve challenging problems. Doing something new or changing something for the better is a complex and risky…