Ask the right people, the right questions.
In business, valid user research and testing is critical to success. But capturing robust customer feedback or translating the data at your disposal into actionable insights is a complex task.
Our user research and testing services solve this challenge. We deliver cost-effective insights on your market, competition, and most importantly, the specific people you need to reach, engage, and convert.
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What is user research and testing?
User research and testing focuses on understanding people’s behaviours, needs, and motivations. This can be achieved through a number of different research methodologies and techniques. This includes:
Generative research
The purpose of generative research is to formulate a specific and relevant problem to be solved. The end point of this process should detail what the problem is, who it impacts and how, and what the value of solving this problem could be.
Evaluative research
The purpose of evaluative research is to test ideas, find out what works and how to refine this. It provides a robust understanding of what your target audience think, feel, and do when they interact with a potential solution.
Our user research and testing capabilities include:
- Strategic research plans
- Participant recruitment and screening
- Data analysis
- Empathy mapping
- Journey mapping
- Survey design, analysis, and reporting
- Quantitative research
- Stakeholder, user, and customer interviews
- Qualitative research
- Stakeholder profiles, proto-personas, and personas
- Voice of the customer/user reports
- Research panels
- Research workshops and sprints
- Contextual research
- User and usability testing
- Longitudinal research
- Horizon scanning
- Voice of the Customer reports
- Competitor analysis and benchmarking
Key benefits of user research and testing
Identify issues and opportunities.
Translate data into valuable insights.
Minimise risk and wastage.
What do I get?
In the course of conducting a content audit we will develop the following deliverables:
- Strategic and tactical user research plans
- Research reports and documentation
- Key findings and insights presentation
Fees
Fees and timelines are dependent on the scope of work required. If you’d like an indicative estimate please contact us.
What our clients think
“From initial research through to final review their work puts the customer first and is always meticulous, well presented and followed up with ongoing care and expert advice.”
“Border Crossing UX spent a great deal of time canvassing opinion, not merely from us the client but from other stakeholders, to genuinely understand the nature of the brief. This was particularly important to us. The technical delivery was excellent but the softer, message-sharing side, was even better.”
“Border Crossing UX’s professionalism, attention to detail, and expertise surpassed our expectations. Their contributions have made a significant impact. We highly recommend Border Crossing UX as a trusted partner for delivering outstanding results.”
“Border Crossing UX made the process stress-free. They asked important and sometimes difficult questions and really got to the point of what was required.”
“Border Crossing UX helped us define how micro-businesses perceive and interact with our services. Coming highly recommended, their professionalism and thoroughness was fantastic.”
“Border Crossing UX helped us achieve and even surpass the expectations we had at the project’s outset.”
Want to work with us too?
Discuss your desired outcomes with a user experience specialist.
How do you approach user research and testing?
Over the last 10 years, our approach to user research has ensured our clients benefit from valid research that delivers the insights they need. We’ll help you get robust answers to the questions that matter by:
1. Define objectives, priorities, and constraints
- Kick-off workshop
- Measurements of success framework
- Live project plan
- Live risk register
2. Define questions, audience, and approach
- Secondary research and data analysis
- Research methodology
- Research plan and schedule
- Research tools, guides, question-sets, and logs
- Participant recruitment and screening
3. Conduct valid research
- Qualitative and quantitative surveys
- Stakeholder interviews
- Research panels and workshops
- Contextual research
- User/usability testing
4. Analyse and synthesise findings
- Data analysis and interpretation
- Define key findings and insights
- Document and visualise findings
5. Deliver findings, and insights
- Research reports and documentation
- Key findings and insights presentation
- Further research/validation roadmap
- Ongoing support
Our user research and testing services will help you get the answers you need.
Need user research?
Discuss your specific requirements with a user experience specialist.
Our research space
We’ve created the perfect space to conduct user or market research.