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UX Strategy Links and Resources: August 2015

Here’s our round up of the best business and UX strategy links: August 2015. Get insights from other people’s successes and failures. This month features OnStartups, FirstRound, Smart Bear, UX Matters and Andrew Chen. Happy reading!

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User Research Links & Resources: July 2015 Round-up

Here’s our round-up of the useful User Research links that we have come across in July 2015. Great actionable advice from some of the best in the industry. Featuring UX Booth, Folding Burritos, UserFocus and Google Ventures. Happy reading!

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Business and UX Strategy Links and Resouces: May 2015

Here’s our round up of the best business and UX strategy links: May 2015. Get insights from other people’s successes and failures. This month features Steve Blank, A Smart Bear, Strategyzer and For Entrepreneurs. Happy reading!

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A beginner’s guide to pre-launch landing pages

In an ideal world we’d all like to launch a beautiful, complete and bug-free product, on-time to a captive audience of prospective customers. But the truth is you’re more likely to launch a buggy product or service late to your pals.

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User Research Links and Resources: May 2015

Here’s our round-up of the useful User Research links that we have come across in May 2015. Great actionable advice from some of the best in the industry. Featuring UX Booth, Baymard Institute and Medium. Happy reading!

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How to develop a pre-launch plan for your start-up

Over the years I’ve come across and contributed to a diverse range of start-up launch plans. A key ingredient of the successful start-up launches I’ve observed has been a willingness to invest time and thought into an objective-driven plan.

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Planning an effective website – where should you start?

Building effective websites can be tricky. Getting an awesome website that does what you want, fulfils your user’s needs and looks great can be like tightrope walking. So how do you know how to balance on the rope? It’s all in the planning.

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Why you should pre-launch your start-up (not your product)

Why are so many start-ups not willing to pre-launch their businesses? When lean start-up or minimum viable product are becoming such well known terms. As UX consultants we collaborate start-ups to pre-launch their business, not their product.

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Conversion rate optimisation: process matters

Conversion rate optimisation (CRO) is a process used to increase the percentage of visitors that complete a specific task or action. Generally this relates to financial or data transactions but what that task or action is, doesn’t really matter.

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Expert usability reviews: when (and when not) to use them

A formal or informal expert usability review is a common starting point for most of our projects. Oddly enough it’s also one of the only methods in user centred design that doesn’t directly involve people who will use the product or service.

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The rise of user experience: is a little knowledge a dangerous thing?

Over the last 12 months we’ve noticed a substantial spike in the demand for our services. This indicates that there’s increasing buy-in from senior decision makers. Which isn’t surprising given the increasing prominence of user experience (or UX).

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The Apple customer experience: a story of innovation and iteration

Apple have a track record of going against the grain. But what’s interesting is that they’ve always been willing to take business risks. Not just with their hardware and software but the customer experience they deliver.

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