Make informed decisions
In business, valid user research is critical to success. But capturing robust customer feedback or translating the data at your disposal into actionable insights is a complex task.
Our user research services solve this challenge. We deliver cost-effective insights on your market, competition, and most importantly, the specific people you need to reach, engage, and convert.
Quantitative research projects
Qualitative research projects
Data analysis & interpretation projects
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What is user research?
User research focuses on understanding people’s behaviours, needs, and motivations. This can be achieved through a number of different research methodologies and techniques. This includes:
Generative research
The purpose of generative research is to formulate a specific and relevant problem to be solved. The end point of this process should detail what the problem is, who it impacts and how, and what the value of solving this problem could be.
Exploratory research
The purpose of exploratory research is to gain insights into a problem area as opposed to providing conclusive answers. This should result in a greater understanding of the problem, its context, and those it affects.
Evaluative research
The purpose of evaluative research is to test ideas, find out what works and how to refine this. It provides a robust understanding of what your target audience think, feel, and do when they interact with a potential solution.
Our user experience research capabilities include
- Strategic research plans
- Participant recruitment
- Data analysis
- Empathy mapping
- Journey mapping
- Qualitative research
- Quantitative research
- Competitor analysis
- Competitor benchmarking
- Stakeholder interviews
- Research panels
- Workshops
- Contextual research
- User testing
- Usability testing
- Longitudinal research
- Horizon scanning
- Voice of the Customer reports.
Key benefits
Identify issues and opportunities.
Translate data into valuable insights.
Make informed decisions.
What do I get?
- Strategic & tactical user research plans.
- Research reports & documentation.
- Key findings & insights presentation.
How much does a user research project cost?
Fees are dependent on scope. Speak to one of our consultants to discuss your requirements and obtain a high-level estimate.
How long does a user research project take?
Timelines are dependent on scope. Speak to one of our consultants to discuss your requirements and obtain a high-level estimate.
What our clients think
Border Crossing UX spent a great deal of time canvassing opinion, not merely from us the client but from other stakeholders, to genuinely understand the nature of the brief. This was particularly important to us. The technical delivery was excellent but the softer, message-sharing side, was even better.
Border Crossing UX helped us transform the experience of planning a visit to the Galleries. They took a very comprehensive and strategic approach, aligning needs to meet different requirements. The experience was hugely positive for the organisation and individuals involved in the project.
Border Crossing UX get right inside the mind-set of your clients and work with utter dedication to deliver the results your business needs.
Border Crossing UX helped us define how micro-businesses perceive and interact with our services. Coming highly recommended, their professionalism and thoroughness was fantastic.
From initial research through to final review their work puts the customer first and is always meticulous, well presented and followed up with ongoing care and expert advice.
Want to work with us too?
Let’s discuss the questions you want answers to.
How we do it?
Over the last 10 years, our approach to user research has ensured our clients benefit from valid research that delivers the insights they need. We’ll help you get robust answers to the questions that matter by:
1. Define objectives, priorities, and constraints
- Kick-off workshop
- Measurements of success framework
- Live project plan
- Live risk register
2. Define questions, audience, and approach
- Secondary research and data analysis
- Research methodology
- Research plan & schedule
- Research tools, guides, question-sets, and logs
- Participant recruitment & screening
3. Conduct valid research
- Qualitative and quantitative surveys
- Stakeholder interviews
- Research panels & workshops
- Contextual research
- User testing
- Usability testing
4. Analyse and synthesise findings
- Data analysis and interpretation
- Define key findings and insights
- Document and visualise findings
5. Deliver findings & insights
- Research reports & documentation
- Key findings and insights presentation
- Further research/validation roadmap
- Ongoing support
Our user research will help you get the answers you need.
Want to discuss a user research project?
Get the insights you need.
Specialist services
Participant Recruitment
Expert Reviews
UX Audits
UX Strategy
Collaborative Design
Concept Development
Conversion Rate Optimisation
UX Support
UX-led Development
Looking for a venue our research facilities?
Check out or research studio in Edinburgh.