User Research & Testing

Make informed decisions

In business, valid user research is critical to success. But capturing robust customer feedback or translating the data at your disposal into actionable insights is a complex task.

Our user research services solve this challenge. We deliver cost-effective insights on your market, competition, and most importantly, the specific people you need to reach, engage, and convert.


Quantitative research projects


Qualitative research projects


Data analysis & interpretation projects

Trusted by

The Scottish Government Logo
National Galleries of Scotland Logo
Webhelp Logo
Cuba Casa Logo
CGI Logo
Lothian Buses Logo
Cricket Scotland Old Logo
University of the West of Scotland Logo
Lockton Logo
NHS 24 Logo
NHS Scotland Logo
Digital Contact Logo
The University of Edinburgh Logo
Edinburgh Bus Tours Logo
Business Gateway Logo
Digital Boutique Logo

What is user research?

User research focuses on understanding people’s behaviours, needs, and motivations. This can be achieved through a number of different research methodologies and techniques. This includes:

Generative research

The purpose of generative research is to formulate a specific and relevant problem to be solved. The end point of this process should detail what the problem is, who it impacts and how, and what the value of solving this problem could be.

Exploratory research

The purpose of exploratory research is to gain insights into a problem area as opposed to providing conclusive answers. This should result in a greater understanding of the problem, its context, and those it affects.

Evaluative research

The purpose of evaluative research is to test ideas, find out what works and how to refine this. It provides a robust understanding of what your target audience think, feel, and do when they interact with a potential solution.

Our user experience research capabilities include

  • Strategic research plans
  • Participant recruitment
  • Data analysis
  • Empathy mapping
  • Journey mapping
  • Qualitative research
  • Quantitative research
  • Competitor analysis
  • Competitor benchmarking
  • Stakeholder interviews
  • Research panels
  • Workshops
  • Contextual research
  • User testing
  • Usability testing
  • Longitudinal research
  • Horizon scanning
  • Voice of the Customer reports.

Key benefits

Identify issues and opportunities.

Translate data into valuable insights.

Make informed decisions.

What do I get?

  1. Strategic & tactical user research plans.
  2. Research reports & documentation.
  3. Key findings & insights presentation.

How much does a user research project cost?

Fees are dependent on scope. Speak to one of our consultants to discuss your requirements and obtain a high-level estimate.

How long does a user research project take?

Timelines are dependent on scope. Speak to one of our consultants to discuss your requirements and obtain a high-level estimate.

What our clients think

Want to work with us too?

Let’s discuss the questions you want answers to.

How we do it?

Over the last 10 years, our approach to user research has ensured our clients benefit from valid research that delivers the insights they need. We’ll help you get robust answers to the questions that matter by:

1. Define objectives, priorities, and constraints

  • Kick-off workshop
  • Measurements of success framework
  • Live project plan
  • Live risk register

2. Define questions, audience, and approach

  • Secondary research and data analysis
  • Research methodology
  • Research plan & schedule
  • Research tools, guides, question-sets, and logs
  • Participant recruitment & screening

3. Conduct valid research

  • Qualitative and quantitative surveys
  • Stakeholder interviews
  • Research panels & workshops
  • Contextual research
  • User testing
  • Usability testing

4. Analyse and synthesise findings

  • Data analysis and interpretation
  • Define key findings and insights
  • Document and visualise findings

5. Deliver findings & insights

  • Research reports & documentation
  • Key findings and insights presentation
  • Further research/validation roadmap
  • Ongoing support

Our user research will help you get the answers you need.

Want to discuss a user research project?

Get the insights you need.

Specialist services

Participant Recruitment

Ensure you get the participants you need.

Participant Recruitment

Expert Reviews

Rapidly identify the issues your users experience.

Expert Reviews

UX Audits

Evaluate the journeys and experiences you deliver.

UX Audits

UX Strategy

Define a user centred strategy and roadmap.

UX Strategy

Collaborative Design

Solve complex problems and design challenges.

Collaborative Design

Concept Development

Generate ideas and test potential solutions.

Concept Development

Conversion Rate Optimisation

Radically improve KPIs.

Conversion Rate Optimisation

UX Support

Get the support you need, when you need it.

UX Support

UX-led Development

Build better products and services faster.

UX-led Development

Looking for a venue our research facilities?

Check out or research studio in Edinburgh.

Back to top